Trader Joe's Birthday Cake Bar Has the Look & Taste of a Special Dessert

 - Jun 8, 2017
References: traderjoes & realsimple
Trader Joe's recently introduced its Birthday Cake Bar, which is a decadent creation made from white chocolate, cookie crumbs and sprinkles.

Health food fans will appreciate knowing that the multi-colored sprinkles in the chocolate bar get their rainbow colors from natural sources like turmeric and beetroot juice. As Trader's Joe's describes, the treat is like a "flat birthday cake," which also means that the six-piece chocolate bar is ideal for sending in the mail to celebrate a friend or loved one on their special day.

A number of cake-flavored products are appearing across the food and beverage industry, specifically capturing the taste of birthday cake—a special treat that is enjoyed by consumers just a few times a year whenever a birthday is to be celebrated.