Gooey Marshmallow Ice Creams

Ben & Jerry’s New 'Gimme S'more' Flavor Features Toasted Marshmallows

With summer just around the corner, Ben & Jerry's has debuted an indulgent new flavor dubbed 'Gimme S'more.' A delicious new take on a campfire classic, the marshmallow treat is perfect for hot summer nights.

The new Gimme S'more flavor starts with a base of toasted marshmallow ice cream blended with chocolate cookie swirls. The toasted marshmallow ice cream is an update from the chocolate base that was used in the older version of the flavor. As Flavor Guru Eric Fredette explains, "The toasted marshmallow ice cream base adds a new level and depth of flavor." The gooey marshmallow ice cream is then blended with graham cracker swirls and fudge flakes to recreate the delicious taste and texture of s'mores.

Image Credit: <i> Ben & Jerry's.</i>

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SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 6%
Freshness 8%