The Magnum ice cream brand is known for its indulgent dessert bars that have a chocolate shell that offers a satisfying crack when eaten, so the company is looking to expand on this with the new Magnum Tubs.
The pints of ice cream each have a Belgian chocolate lining that has been infused into the sides of the carton that needs to be cracked prior to opening. This will dispense small pieces of chocolate into the ice cream for you to discover when enjoying one for dessert.
The Magnum Tubs come in four flavors including 'Milk Chocolate Hazelnut,' 'Dark Chocolate Raspberry,' 'White Chocolate Vanilla' and 'Milk Chocolate Vanilla.' Set to launch in mid-January, the ice creams satisfy growing demand for sensory packaging and food product experiences.
Key Themes Behind This Trend
- Sensory Packaging
- Expanding sensory packaging in food products that provide an innovative product experience
- Infused Food Products
- Innovating food products by infusing them with new flavors and textures at the packaging stage
- Indulgent Desserts
- Developing indulgent dessert products that offer a satisfying and exclusive experience
Where This Applies
- Food and Beverage
- Integrating sensory packaging and flavor infusion technology to create unique and innovative food experiences
- Consumer Packaged Goods
- Developing new products with innovative sensory packaging that sets them apart from competitors
- Retail and Grocery
- Introducing new, indulgent products with unique sensory packaging to attract and retain customers
