The Magnum ice cream brand is known for its indulgent dessert bars that have a chocolate shell that offers a satisfying crack when eaten, so the company is looking to expand on this with the new Magnum Tubs.
The pints of ice cream each have a Belgian chocolate lining that has been infused into the sides of the carton that needs to be cracked prior to opening. This will dispense small pieces of chocolate into the ice cream for you to discover when enjoying one for dessert.
The Magnum Tubs come in four flavors including 'Milk Chocolate Hazelnut,' 'Dark Chocolate Raspberry,' 'White Chocolate Vanilla' and 'Milk Chocolate Vanilla.' Set to launch in mid-January, the ice creams satisfy growing demand for sensory packaging and food product experiences.