Textural Australian Streetwear

P.A.M.'s 'Magma' Collection Boasts Various Bold and Unique Textures

For the Fall/Winter season of 2017, P.A.M. unveiled its 'Magma' collection. To show consumers how the different pieces can be styled, the label released a vintage-looking editorial that flaunts unique combinations of colors, patterns and textures for an edgy aesthetic.

Spotlighted in the lookbook are various long jackets that feature graphic branding, hoodies, crewnecks, wide-legged trousers, bombers, sweatpants, striped button-up shirts, as well as a variety of satin pieces, including a symmetrical cut-out dress and a matching tracksuit.

Due to their diverse range of colors and textures, the pieces from the Magma collection can be combined in a multitude of ways to generate a modern look with a vintage flair that stands out from other streetwear styles.

Image Credit: Lukas Gansterer

Multifaceted Textures
Opportunity for designers to explore new ways of combining different textures in clothing.
Vintage Streetwear
Potential to tap into the growing demand for vintage-inspired streetwear fashion.
Color-pattern Combinations
Room for experimentation in creating unique and bold combinations of colors and patterns.

Sectors Adopting This

Fashion
Innovative clothing brands can take advantage of the trend to create standout streetwear collections.
Textile
Textile manufacturers can offer a wide range of fabrics with different textures to cater to the demand for textured streetwear.
Retail
Retailers can curate and market vintage-inspired streetwear collections to attract fashion-forward customers.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 53%
Freshness 8%