Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cold Brew
Consumption
Cold brew coffees are infused into packaged food products.
3.2
Trend score
Trend
What is the Cold Brew Consumption trend?
Cold Brew Consumption: The rise of cold brew coffees sold in cafes has led to the inevitable emergence of this beverage being infused food products. Though standard coffee flavors in desserts are common, cold brews' less intense, sweeter flavors make associations with the beverage highly marketable. This shift comes with the consumer preference for products and services that are simultaneously artisanal and accessible.
Trend themes
Themes within the Cold Brew Consumption trend
Three behaviours holding the trend together01
Cold Brew Infused Food
Cold brew coffee's popularity has led to a rise in the infusion of this beverage into food products
02
Non-Dairy Desserts
Consumer's desire for dairy-free desserts and snacks is on the rise
03
Caffeinated Snacks
Products whose food technology gives them a coffee-like caffeine content
Industry implications
What the Cold Brew Consumption trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The infusion of cold brewed coffee into mainstream food products presents an opportunity for differentiation in the highly competitive food and beverage sector
For
Dairy Industry
Development of innovative forms of dairy-free products is taking place to respond to consumer preference for plant-based diets
For
Confectionery Industry
Opportunities exist for development of innovative confectionary products leveraging flavors and health effects
Workshop question
How could your brand reflect both accessibility and artisan quality in the products/services it offers?
Trend signals
Trend signals for Cold Brew Consumption
Trend score 3.2 out of 10, from popularity 38%, activity 49%, freshness 8%.
Popularity38%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Cold Brew Consumption trend
5 featured examples from Mar 16, 2017 to May 12, 2018CategoryLifestyle
Non-Dairy Cold Brew Desserts
NadaMoo!'s New Dairy-Free Frozen Dessert Tastes of Cookies & Coffee
With the rise of non-dairy options, alternative dairy companies can capitalize on this trend and offer more unique and flavorful frozen dessert options.
CategoryLifestyle
Cold Brew-Infused Yogurts
Tillamook Collaborated with Stumptown on a Cold Brew Greek Yogurt
Disruptive innovation opportunity: Exploring the intersection of coffee and dairy to create novel food and beverage offerings.
CategoryLifestyle
Cold Brew Chocolate Bars
Trader Joe's Cold Brew Coffee Chocolate Has TJ’s Cold Brew Concentrate
The food and beverage industry can capitalize on chocolate bars infused with cold-brew coffee to offer consumers new and innovative products to enjoy.
CategoryLifestyle
Cold Brew-Infused Chocolates
These Wild Ophelia Snacks Bring Together Chocolate and Coffee
The snack food industry can capitalize on the demand for convenient coffee snacks by offering new and innovative products.
CategoryLifestyle
Beverage-Infused Snack Bars
These Gluten-Free Snacks from Pamela's Products Include Coffee and Tea
The food and beverage industry can explore collaborations and new flavor combinations to create innovative products.
