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Youth-Targeted Burger

Burger chains project youthfulness with viral-worthy publicity stunts

Implications - Following in the same vein as fast pizza chains, burger brands are pursuing viral status with campaigns that play up Millennial and Gen Z interests such as coveted sneaker releases and tech-enabled custom ordering. This shift highlights the youthful nature of successful QSR branding and the resonant power of connecting authentically with discerning Millennial and Gen Z consumers.

Workshop Question - How can your brand court millennial consumers by adopting youthful fads to create viral-worthy campaigns?

SCORE 7.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 61,616 Total Clicks

Date Range: Sep 17 - May 18

Trending: This Year and Warm

Consumer Insight Topics: Tech Marketing Lifestyle Food Publicity Stunts Branding

Featured Examples

Grease-Resistant Burger Jackets - The Burger Jacket Keeps You and Your Food Warm Throughout Winter

SCORE 8.5

This Year and V. Hot 5,274 Clicks Pub: Feb 5, 18

Grease-Resistant Burger Jackets

The Burger Jacket Keeps You and Your Food Warm Throughout Winter

A dentist, a sales manager and a programmer designed a revolutionary jacket that not only keeps the consumer warm throughout winter, but also successfully transports burgers without the hassle. The... [More]

Collectible Fast Food T-Shirts - Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary

SCORE 8.5

This Year and Hot 3,360 Clicks Pub: Apr 18, 18

Collectible Fast Food T-Shirts

Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary

There have been a series of new product drops in celebration of Big Mac’s 50th anniversary from McDonald’s, and the latest one is a t-shirt capsule. Japanese retail label Uniqlo worked... [More]

Burger-Inspired Soda Cans - DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac

SCORE 8.3

This Year and Hot 2,812 Clicks Pub: May 8, 18

Burger-Inspired Soda Cans

DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac

In celebration of McDonald’s Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition Coca-Cola... [More]

Sustainable Burger-Themed Sneakers - Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks

SCORE 8.3

This Year and Hot 1,028 Clicks Pub: May 22, 18

Sustainable Burger-Themed Sneakers

Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks

Sneakerheads with a love of fast food are sure to rejoice over the news that Allbirds has teamed up with Shake Shack to create a pair of limited-edition burger-themed sneakers. By combining Allbirds... [More]

Social Media Burger Personalization - Burger King Lets You Customize Your Own Burger Via Instagram

SCORE 7.1

This Year and Warm 508 Clicks Pub: May 11, 18

Social Media Burger Personalization

Burger King Lets You Customize Your Own Burger Via Instagram

Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... [More]

In-Game Burger-Ordering Services - Burger King's #BurgerClan Helps eSports Players Place Orders

SCORE 3.8

Mild 196 Clicks Pub: Sep 13, 17

In-Game Burger-Ordering Services

Burger King's #BurgerClan Helps eSports Players Place Orders

Both amateur video game players and professional eSports athletes can attest that even a few precious moments spent away from one’s keyboard while playing a game can be devastating, which is... [More]