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Youth-Targeted Burger

Burger chains project youthfulness with viral-worthy publicity stunts

Implications - Following in the same vein as fast pizza chains, burger brands are pursuing viral status with campaigns that play up Millennial and Gen Z interests such as coveted sneaker releases and tech-enabled custom ordering. This shift highlights the youthful nature of successful QSR branding and the resonant power of connecting authentically with discerning Millennial and Gen Z consumers.
Workshop Question — How can your brand court millennial consumers by adopting youthful fads to create viral-worthy campaigns?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
78,078 Total Clicks
Date Range:
Sep 17 — May 18
Trending:
Warm

Featured Examples

Grease-Resistant Burger Jackets
Grease-Resistant Burger Jackets
The Burger Jacket Keeps You and Your Food Warm Throughout Winter
A dentist, a sales manager and a programmer designed a revolutionary jacket that not only keeps the consumer warm throughout winter, but also successfully transports burgers without the hassle. The... MORE
Collectible Fast Food T-Shirts
Collectible Fast Food T-Shirts
Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
There have been a series of new product drops in celebration of Big Mac’s 50th anniversary from McDonald’s, and the latest one is a t-shirt capsule. Japanese retail label Uniqlo worked... MORE
Burger-Inspired Soda Cans
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
In celebration of McDonald’s Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition Coca-Cola... MORE
Sustainable Burger-Themed Sneakers
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
Sneakerheads with a love of fast food are sure to rejoice over the news that Allbirds has teamed up with Shake Shack to create a pair of limited-edition burger-themed sneakers. By combining Allbirds... MORE
play_circle_filled Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... MORE
play_circle_filled In-Game Burger-Ordering Services
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
Both amateur video game players and professional eSports athletes can attest that even a few precious moments spent away from one’s keyboard while playing a game can be devastating, which is... MORE

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