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Youth-Targeted Burger

Burger chains project youthfulness with viral-worthy publicity stunts

Implications - Following in the same vein as fast pizza chains, burger brands are pursuing viral status with campaigns that play up Millennial and Gen Z interests such as coveted sneaker releases and tech-enabled custom ordering. This shift highlights the youthful nature of successful QSR branding and the resonant power of connecting authentically with discerning Millennial and Gen Z consumers.
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
43,885 Total Clicks
Sep 17 - May 18
This Week and Warm
TechMarketingLifestyleFoodPublicity StuntsBranding
Featured Examples
Grease-Resistant Burger Jackets - The Burger Jacket Keeps You and Your Food Warm Throughout Winter
SCORE 9.3
This Year and V. Hot 5,066 Clicks Pub: Feb 5, 18
Grease-Resistant Burger Jackets
The Burger Jacket Keeps You and Your Food Warm Throughout Winter
A dentist, a sales manager and a programmer designed a revolutionary jacket that not only keeps the consumer warm throughout winter, but also successfully transports burgers without the hassle. The... [More]
Collectible Fast Food T-Shirts - Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
SCORE 9.4
This Quarter and V. Hot 1,917 Clicks Pub: Apr 18, 18
Collectible Fast Food T-Shirts
Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
There have been a series of new product drops in celebration of Big Mac’s 50th anniversary from McDonald’s, and the latest one is a t-shirt capsule. Japanese retail label Uniqlo worked... [More]
Burger-Inspired Soda Cans - DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
SCORE 9.2
This Month and V. Hot 590 Clicks Pub: May 8, 18
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
In celebration of McDonald’s Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition Coca-Cola... [More]
Sustainable Burger-Themed Sneakers - Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
SCORE 9.1
This Week and V. Hot 412 Clicks Pub: May 22, 18
Sustainable Burger-Themed Sneakers
Allbirds & Shake Shack Teamed Up to Create a New Pair of Kicks
Sneakerheads with a love of fast food are sure to rejoice over the news that Allbirds has teamed up with Shake Shack to create a pair of limited-edition burger-themed sneakers. By combining Allbirds... [More]
Social Media Burger Personalization - Burger King Lets You Customize Your Own Burger Via Instagram
SCORE 7.2
This Month and Warm 97 Clicks Pub: May 11, 18
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... [More]
In-Game Burger-Ordering Services - Burger King's #BurgerClan Helps eSports Players Place Orders
SCORE 4.4
This Year and Average 149 Clicks Pub: Sep 13, 17
In-Game Burger-Ordering Services
Burger King's #BurgerClan Helps eSports Players Place Orders
Both amateur video game players and professional eSports athletes can attest that even a few precious moments spent away from one’s keyboard while playing a game can be devastating, which is... [More]
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