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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,703 more

Boozy Collab

Alcohol companies team up with unlikely brands for collaborations

Implications - Alcohol brands are teaming up with companies that normally have no immediate association with alcohol, and are collaborating on new food items with them. Whether spicy or sweet, these unlikely products are able to cater to the brands' core consumers, while simultaneously catering to experimental foodies.
Workshop Question - How can your brand cater to its core consumer base, while opening up its offerings to a new market?
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
43,401 Total Clicks
Date Range:
Dec 16 — May 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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