Alcohol companies team up with unlikely brands for collaborations
Implications - Alcohol brands are teaming up with companies that normally have no immediate association with alcohol, and are collaborating on new food items with them. Whether spicy or sweet, these unlikely products are able to cater to the brands' core consumers, while simultaneously catering to experimental foodies.
Workshop Question - How can your brand cater to its core consumer base, while opening up its offerings to a new market?
Trend Themes
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Unlikely Collaborations — Alcohol brands are collaborating with companies that normally have no immediate association with alcohol, creating a market potential for novel culinary experiences.
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Alcohol-infused Gourmet Experience — Alcohol-infused products are evolving beyond traditional alcoholic beverages, allowing companies to create gourmet food experiences that cater to experimental foodies and alcohol consumers.
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Barrel Finishing — The trend of finishing alcohol in barrels of different origin and content is growing, resulting in an increase in innovative tasting notes for seasoned alcohol consumers.
Industry Implications
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Food and Beverage — The food and beverage industry can collaborate with the alcohol industry to create novel taste experiences for consumers.
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Gourmet Food — The gourmet food industry can create alcohol-infused products that cater to experimental foodies and alcohol consumers.
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Alcohol and Spirits — The alcohol and spirits industry can explore innovative ways of finishing their products in barrels of different content to create new and exciting flavors for seasoned alcohol consumers.
