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Boozy Collab

Alcohol companies team up with unlikely brands for collaborations

Implications - Alcohol brands are teaming up with companies that normally have no immediate association with alcohol, and are collaborating on new food items with them. Whether spicy or sweet, these unlikely products are able to cater to the brands' core consumers, while simultaneously catering to experimental foodies.

Workshop Question - How can your brand cater to its core consumer base, while opening up its offerings to a new market?
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
37,050 Total Clicks
Dec 16 - May 18
This Year and Mild
MarketingLifestyleFoodDrinking
Featured Examples
Champagne-Flavored Biscuit Sticks - Glico's New Year Collection Introduces Pocky with Real Champagne
SCORE 3.5
Mild 605 Clicks Pub: Dec 28, 16
Champagne-Flavored Biscuit Sticks
Glico's New Year Collection Introduces Pocky with Real Champagne
Over the years, there have been many unique Pocky varieties released by Japanese confectionery company Glico, including orange peel, whiskey and purple potato—the newest product is a champagne-... [More]
Tequila-Infused Candies - Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
SCORE 3.1
Mild 423 Clicks Pub: Jun 8, 17
Tequila-Infused Candies
Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets
Sugarfina recently released the results of its collaboration with George Clooney’s tequila brand, Casamigos, which now gives consumers the chance to treat themselves with tequila-infused grown-up... [More]
Hot Sauce-Finished Whiskies - George Dickel Tennessee Whisky Launched a TABASCO Brand Barrel Finish
SCORE 3.8
This Year and Mild 206 Clicks Pub: May 11, 18
Hot Sauce-Finished Whiskies
George Dickel Tennessee Whisky Launched a TABASCO Brand Barrel Finish
It is common for whisky to be matured in a cask of a particular origin or casks that previously held different kinds of alcohol—and now, George Dickel Tennessee Whisky collaborated with McIlhenny... [More]
Lager-Infused Sausages - Smithfield Foods and Yuengling & Son Inc. Launched a Specialty Bratwurst
SCORE 2.9
Mild 181 Clicks Pub: Jul 21, 17
Lager-Infused Sausages
Smithfield Foods and Yuengling & Son Inc. Launched a Specialty Bratwurst
In collaboration with Yuengling & Son Inc., Smithfield Foods is introducing a speciality bratwurst to consumers that is infused with the flavor of Yuengling’s own amber lager. The... [More]
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