In collaboration with Yuengling & Son Inc., Smithfield Foods is introducing a speciality bratwurst to consumers that is infused with the flavor of Yuengling's own amber lager.
The Smithfield Yuengling Traditional Lager Bratwursts are part of the brand's new Smithfield Craft Collection, which puts an emphasis on pairing premium pork with craft beer.
With the expansion of craft beer culture, it is becoming common to see complementary product pairings suggested on food packages. While some of these examples focus on strengthening the ties between tried-and-true combinations like chocolate and wine, others encourage consumers to experiment by pairing alcohol beverages with everything from cookies and candies to potato chips. In all, the mention of food and beverage pairings by brands helps to draw attention to the promise for an enhanced flavor experience.