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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,184 more

Omni-Personal

Brands combine social media and personalization to increase engagement

Implications - In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Workshop Question — What is one way you can create a more personalized omnichannel experience for your consumers?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
42,865 Total Clicks
Date Range:
Jan 18 — Sep 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Social Media-Inspired Fragrances
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
Millennial women and men have new expectations for the perfume products they choose to invest in and for many, personalization is a key concern—this is addressed in a creative way with the ‘... MORE
Personal eCommerce Website Platforms
Personal eCommerce Website Platforms
'Diggsweep' Creates a Unique URL and Site for Your Sale
Selling personal items online usually means heading to Kijiji, Craigslist or eBay, but the ‘Diggsweep’ platform looks to change this by offering a more customized way to sell your things.... MORE
play_circle_filled Social Media Queueing Campaigns
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one’s hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to... MORE
play_circle_filled Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... MORE
On-Demand Snow Billboards
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
Since consumers in the UK market are often late to book ski trips, Swiss International Air Lines collaborated with experience agency Space to create an interactive travel billboard that delivers... MORE

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Burger King's Flame Grilled Ads Make Fun of Former McDonald's Executives
Monochromatic Abstractly Patterned Sneakers
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90s-Inspired Celebratory Sneakers
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play_circle_filled Fast Food-Sniffing Guide Dogs
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Colorful Classic Baby Sneakers
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Nike's Latest Air Max 270s Boast a Sleek Blue and White Colorway
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Crispy Balanced Chicken Sandwiches
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The Russian Tourist Board Has a New Artistic Identity
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Waitrose's #ChristmasTogether Outdoor Ad is Accompanied with Falling Snow
Data-Driven Music Billboards
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Spotify's Outdoor Billboard Ads Call Out Specific User Habits
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The Marie Keating Foundation's Billboard Coughs as People Pass by
Suburban Street Style Editorials
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Ben Lamberty's Leo Topalov Feature Highlights Candid Portraits
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Subway's 'Live Feed' Supported Local Hunger Relief Charities
Traffic-Dependent Billboard Ads
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McDonald's New Billboards Change in Slow-Flowing Traffic
All-In-One Retail Apps
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Target is Merging the Target App and Its Cartwheel Offers App
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