Category
Tech
Metal Manufacturing
Trend cluster
Category
Omni-Personal
Brands combine social media and personalization to increase engagement.
5.3
Trend score
Trend
What is the Omni-Personal trend?
Omni-Personal: In order to create seamless omnichannel interactions, brands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
Trend themes
Themes within the Omni-Personal trend
Three behaviours holding the trend together01
Social Media Personalization
Brands are combining social media initiatives with personalized campaigns to create seamless omnichannel interactions.
02
Virtual Queues
Brands are creating virtual waiting lines on social media platforms to make waiting in line an engaging experience.
03
Personalized eCommerce Platforms
Personalized eCommerce website platforms are being created to offer users a more customized way to sell their items online.
Industry implications
What the Omni-Personal trend means for industry
Where the trend changes the playbookFor
Retail Industry
The retail industry can use these trends to increase consumer engagement through online and personalized campaigns.
For
Travel Industry
The travel industry can use virtual queues and social media personalization to keep consumers engaged in their brand and incentivize booking travel.
For
Personal Care Industry
The personal care industry can use the social media-inspired fragrances trend to create unique scents based on individuals' social media data.
Workshop question
What is one way you can create a more personalized omnichannel experience for your consumers?
Trend signals
Trend signals for Omni-Personal
Trend score 5.3 out of 10, from popularity 88%, activity 62%, freshness 8%.
Popularity88%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Omni-Personal trend
5 featured examples from Jan 26 to Sep 5, 2018CategoryFashion
Social Media-Inspired Fragrances
The Instance Fragrance Concept Uses Instagram for Personalization
The fragrance industry can capitalize on the demand for personalized scents by leveraging technology and data to create unique fragrance formulations.
CategoryTech
Personal eCommerce Website Platforms
'Diggsweep' Creates a Unique URL and Site for Your Sale
Opportunity to incorporate customizable eCommerce platforms to gain a competitive edge.
CategoryMarketing
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
Retailers can adopt virtual queueing systems to transform traditional product release waits, increasing customer satisfaction and driving online engagement.
CategoryMarketing
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers.
CategoryWorld
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
The use of interactive billboards and social media for real-time engagement presents an opportunity for disruption in the marketing industry to create more personalized advertisin…
