Omni-Personal

Brands combine social media and personalization to increase engagement

Implications - In order to create seamless omnichannel interactions, bands are combining social media initiatives with personalized campaigns. Through online engagement, brands create unique coupons, Avatars, websites and more, that illustrate their understanding of individuality. This shift in personalized retail will increase consumer engagement while allowing brands to cultivate authenticity for their audiences.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
22,119 Total Clicks
Jan 18 - May 18
Recent and Warm
TechMarketingLifestyleSocial Media
Featured Examples
Personal eCommerce Website Platforms - 'Diggsweep' Creates a Unique URL and Site for Your Sale
SCORE 8.9
This Quarter and V. Hot 1,382 Clicks Pub: Apr 5, 18
Personal eCommerce Website Platforms
'Diggsweep' Creates a Unique URL and Site for Your Sale
Selling personal items online usually means heading to Kijiji, Craigslist or eBay, but the ‘Diggsweep’ platform looks to change this by offering a more customized way to sell your things.... [More]
Social Media Queueing Campaigns - Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
SCORE 8.3
This Month and Hot 175 Clicks Pub: May 2, 18
Social Media Queueing Campaigns
Nike Created a Virtual #AirMaxLine for Sneakerheads on Instagram
The excitement and anticipation of getting one’s hands on a newly released product is often dampened by the reality of having to wait in line for hours upon end, but Nike found a way to... [More]
On-Demand Snow Billboards - Swiss International Air Lines Made a Tweet-Powered Travel Billboard
SCORE 5.9
This Year and Warm 324 Clicks Pub: Jan 26, 18
On-Demand Snow Billboards
Swiss International Air Lines Made a Tweet-Powered Travel Billboard
Since consumers in the UK market are often late to book ski trips, Swiss International Air Lines collaborated with experience agency Space to create an interactive travel billboard that delivers... [More]
Social Media Burger Personalization - Burger King Lets You Customize Your Own Burger Via Instagram
SCORE 7.1
This Month and Warm 90 Clicks Pub: May 11, 18
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
Burger King Spain connects with its consumer base on a deeper level with a customize your own burger initiative. In partnership with agency LOLA MullenLowe Madrid, the fast food establishment... [More]
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