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Burger King Celebrates Good Samaritan Day by Rewarding Kind Strangers

 - Mar 14, 2018
References: burgerking & adweek
In celebration of Good Samaritan Day, Burger King staged a car fire on the highway, and rewarded the selfless individuals who stopped to help.

In the video, multiple individuals pull over to the side of the road after spotting smoke billowing from what appears to be the car's engine. As the people get closer, they realize that the smoke is the result of Burger King's burgers on a grill, not an engine fire.

According to the brand, "These good Samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand." This ad serves as one of the many examples of the real-world stunts Burger King has produced.