Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reframed
Truffle
Truffles become staple flavors in packaged, non-luxury food items.
3.0
Trend score
Trend
What is the Reframed Truffle trend?
Reframed Truffle: Though truffles have long been associated with fine-dining experiences both in and outside of the home, they are now more increasingly being infused into common, packaged food items. This shift comes as food brands that offer non-fresh ingredients seek to reframe the perceived quality of the products they offer, as consumers’ standards for packaged goods rise.
Trend themes
Themes within the Reframed Truffle trend
Three behaviours holding the trend together01
Truffles in Packaged Foods
More food brands are infusing truffles into common and packaged food items that offer non-fresh ingredients to reframe perceived quality.
02
Premium Food Products
Food retail can offer a premium line of products by introducing the use of luxury ingredients such as truffles in mayonnaise packets and icecreams and for sweet, salty, and tangy flavors.
03
Functional Snacks
Companies are looking for an alternative way of consuming essential vitamins, creating snacks that are packed with protein and nutrients that are allergen-free, non-GMO, and gluten-free.
Industry implications
What the Reframed Truffle trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The truffle trend and the infusion of luxury and healthy ingredients have disrupted the food and beverage industry.
For
Retail Industry
The integration of truffles in streetwear culture attests the image-building of contemporary clothing brands and their cult following and the need for design-forward thinking in all industries.
For
Agriculture and Farming Industry
The use of sustainable and organic ingredients like plant-based sacha inchi and amber maple syrup enriched with earthy summer truffles opens up disruptive innovation opportunities in the agriculture and farming industry.
Workshop question
How could your brand reframe some of the negative perceptions of its business, product, or service?
Trend signals
Trend signals for Reframed Truffle
Trend score 3.0 out of 10, from popularity 41%, activity 41%, freshness 8%.
Popularity41%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reframed Truffle trend
6 featured examples from Jan 4 to May 23, 2018CategoryLifestyle
Organic Vitamin-Enriched Popcorns
The VitaPOP Popcorn is Packed with 15 Vitamins
The organic snacks industry is booming and VitaPOP’s organic profile is sure to be appealing to its consumers.
CategoryLifestyle
Protein-Packed Puff Snacks
SuperEats' Puffs are Made with the Superfood Sacha Inchi
The plant-based snack industry can explore incorporating superfoods like sacha inchi to create protein-packed alternatives that cater to the growing demand for healthier and susta…
CategoryLifestyle
Design-Forward Hot Sauces
TRUFF is a Display of How Hot Sauce Packaging Can Make a Difference
Disruptive innovation opportunity: Revolutionizing the packaging and branding of food products to enhance their visual appeal and attract more customers.
CategoryLifestyle
Truffle-Infused Ice Creams
The New Ben & Jerry's Truffle Pints are Packed with Premium Chocolates
The frozen dessert industry has an opportunity to explore and innovate with truffle-infused ice creams to attract adventurous consumers.
CategoryLifestyle
Truffle-Infused Maple Syrups
Sabatino Tartufi Combines Sweet Amber Maple Syrup and Earthy Truffles
The food and beverage industry can meet the demand for flavored and infused maple syrups by developing new products and recipes.
CategoryLifestyle
Truffle Mayo Sachets
daRosario Organics Now Makes Single-Use Truffle Mayo Packets
Restaurants and sandwich shops can enhance their offerings by incorporating innovative single-serve truffle mayo packets.
