Category
Tech
Delegated Interfaces
Trend cluster
Category
Guided
Coupling
Apps focus on strengthening relationships that have already formed.
2.0
Trend score
Trend
What is the Guided Coupling trend?
Guided Coupling: With dating apps that set people up now being extremely common, brands are pushing out dating apps that are designed to unify established relationships. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aide and enhance all aspects of their lives.
Trend themes
Themes within the Guided Coupling trend
Three behaviours holding the trend together01
Shift towards Relationship-Focused Apps
Brands are leveraging advanced technology to create purposeful apps that enhance relationships.
02
Collaborative Apps for Couples
Apps that enable couples to complete household tasks together, like budgeting and decision-making, are gaining popularity.
03
Mobile Couples Therapy Apps
Apps that help couples maintain healthy relationships by providing them with a platform to practice open communication and goal setting are in demand.
Industry implications
What the Guided Coupling trend means for industry
Where the trend changes the playbookFor
Mobile Application Development
Mobile app development firms can create relationship-focused applications that enhance users' romantic connections.
For
Online Dating Industry
Online dating businesses could invest in relationship apps, as it assists in building better romantic relationships.
For
Couples Retail & Services
To accommodate couples, retailers and services-oriented businesses can consider offering tailor-made products and services to facilitate romantic relationships.
Workshop question
How could your brand curate a personalized app that connects its consumers to your brand, or one another?
Trend signals
Trend signals for Guided Coupling
Trend score 2.0 out of 10, from popularity 33%, activity 19%, freshness 8%.
Popularity33%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Guided Coupling trend
4 featured examples from Sep 5, 2017 to Apr 12, 2018CategoryTech
Couples To-Do Apps
'Merge' is a Collaborative App for Task Management
The productivity app industry can benefit from the trend of collaborative task management apps like Merge, by creating customized platforms that cater to the unique needs of coupl…
CategoryLifestyle
Mobile Couples Therapy Apps
The We Did It App Hopes to Bring Couples Closer
The mental health industry has an opportunity to expand their offerings by incorporating mobile couples therapy apps to support relationship maintenance and improvement.
CategoryTech
Relationship-Focused Date Apps
The iHeartUs App Personalizes Dates and Products for Loving Couples
Apps that focus on improving relationships are in high demand and can benefit from personalization algorithms.
CategoryLifestyle
Couple-Focused Mobile Apps
Between is a Private Couples App With Features Made for Relationships
The mobile app industry can tap into the growing demand for private couples apps by developing and offering innovative features for couples to communicate and plan together.
