Guided Coupling

Apps focus on strengthening relationships that have already formed

Implications - With dating apps that set people up now being extremely common, brands are pushing out dating apps that are designed to unify established relationships. Whether focused on the "administrative" aspects of being in a relationship, or in actually strengthening bonds between partners, these apps cater to consumers who seek out technology to aide and enhance all aspects of their lives.

Workshop Question - How could your brand curate a personalized app that connects its consumers to your brand, or one another?
SCORE 3.4
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17,657 Total Clicks
Sep 17 - May 18
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Featured Examples
Couples To-Do Apps - 'Merge' is a Collaborative App for Task Management
SCORE 4.8
Average 907 Clicks Pub: Sep 5, 17
Couples To-Do Apps
'Merge' is a Collaborative App for Task Management
Although the majority of to-do list apps are designed to be used by just one person, ‘Merge’ sets itself apart as an app for task management that offers value for couples who are living... [More]
Mobile Couples Therapy Apps - The We Did It App Hopes to Bring Couples Closer
SCORE 3.5
Mild 187 Clicks Pub: Apr 12, 18
Mobile Couples Therapy Apps
The We Did It App Hopes to Bring Couples Closer
Frequent check-ins with your significant other is an important part of maintaining a healthy relationship and a new couples therapy app called ‘We Did It’ is helping couple’s... [More]
Relationship-Focused Date Apps - The iHeartUs App Personalizes Dates and Products for Loving Couples
SCORE 2.8
Mild 160 Clicks Pub: Apr 11, 18
Relationship-Focused Date Apps
The iHeartUs App Personalizes Dates and Products for Loving Couples
Relationships and love have grown to be more consumer-driven and the iHeartUs app is hoping to help couples navigate this space using a proprietary algorithm. Dubbed the ‘love language,’... [More]
Couple-Focused Mobile Apps - Between is a Private Couples App With Features Made for Relationships
SCORE 1.7
Untested 180 Clicks Pub: Apr 12, 18
Couple-Focused Mobile Apps
Between is a Private Couples App With Features Made for Relationships
Between is a private couples app created for people to instantly chat, track important dates, share content, and plan schedules together. It is a platform designed specifically for couples to... [More]
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