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Nike's 'Unlaced' Exclusively Offers Women's Footwear

 - Apr 13, 2018
References: nike & highsnobiety
Nike launches an all-women's sneaker boutique entitled 'Unlaced' that gives women a retail platform that provides an expansive and inviting range of footwear selections. Nike expresses that Unlaced is there to deliver a global online medium for women, giving them a thoughtful selection of shoes, including a plethora of sizing, styles, and both existing and upcoming collaborations. There will be new sneakers released on Unlaced weekly, starting with the Air Max editions in the newest and exclusive colorways including the Air Max 97, the VaporMax, and Air Max 270s.

Nike also works alongside a variety of creatives and athletes in order to determine the available colors and styles. They will also be featured on the platform through weekly released stories, profiles and photo sets representing sneaker aesthetics, personal tutorials, and culture.