Reward programs are gaining immense popularity amongst many different consumer demographics, which is seeing new options like 'Blue Unicorn' come about to satiate growing demand. The shopping app works by providing shoppers with access to exclusive deals and offers that are around them to ensure they are always on top of must-have items. With each purchase made, the app will provide users with 'MoJos' that can be used for new products, gift cards or even donated to charity.
The 'Blue Unicorn' shopping app works on the basis of customization to ensure that shoppers are always maxing out the rewards they're eligible with every purchase that they make. This builds loyalty amongst consumers who are looking for shopping experiences from brands that appreciate their business and reward them accordingly.