Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

BloomThat's Galentine's Day Box Celebrates Female Friendships

 - Feb 17, 2017
References: bloomthat & bustle
Galentine's Day is a fictional holiday celebrated on February 13th by Amy Poehler's character Leslie Knope in the hit sitcom 'Parks and Rec.' Since the show aired, the holiday has taken on a life of its own and become a fun way for women around the world to celebrate with their best friends ahead of Valentine's Day.

This year, the online flower delivery service BloomThat made it easier for women to mark the special occasion with its beautiful Galentine's Day gift box. The box was called the 'Pack to the Future' and it was filled with Sugarfina rosé-flavored gummies, a rose and hibiscus face mist from Herbivore Botanicals and a hip 'The Future is Female' T-shirt from Otherwild. To make the gift box extra special, $5 from the purchase of each box was donated to Planned Parenthood.

The special Galentine's Day box from BloomThat demonstrates that consumers are eager for ways to celebrate traditional holidays such as Valentine's Day with close friends instead of family or a romantic partner.