The North Face, Junya Watanabe and COMME des GARÇONS come together to launch a line of versatile high-tech jackets and backpacks. The result is a collection of militant-inspired trenches, outerwear for extreme conditions and restyled backpacks. The designs are featured in the two brands' Spring/Summer 2018 collection.
For the extreme sports enthusiast, a highlight of the collection is the Terra 65 high-tech jacket as it is coated with a triple-layered GORE-TEX WINDSTOPPER and has a built-in 65-liter technical backpack. While uncomfortable for a city dweller, the adventure lover can stash things in the high-tech jacket and reach it through the side pockets of the backpack.
The remaining pieces are more urban-driven and feature pieces like an assertive water-resistant military green trench and some contemporary takes by Junya Watanabe on The North Face Heritage Daypack and Ruth Sack backpacks.
Key Themes Behind This Trend
- Versatile High-tech Jackets
- Collaborations between fashion and outdoor brands are resulting in versatile high-tech jackets that combine fashion-forward designs with functional features.
- Built-in Backpacks
- Integration of backpacks into jackets is a growing trend, offering users a convenient and efficient way to carry their belongings.
- Militant-inspired Outerwear
- Military-inspired designs are being incorporated into high-tech jackets, giving them a rugged and edgy aesthetic.
Where This Applies
- Fashion and Outdoor
- The fashion and outdoor industries are collaborating to create new product categories that merge style with functionality.
- Outdoor Gear
- The integration of backpacks into jackets presents opportunities for innovation in the outdoor gear industry.
- Tech Wearables
- The incorporation of high-tech features into jackets opens up possibilities for disruption within the tech wearables industry.
