The 'GIGA' jacket has been created with urban consumer lifestyles in mind to provide wearers with access to all of their essential technology when they need it most. Packed with a whopping 16 features, the jacket has a detachable eye mask, scarf, boarding pass pocket, passport pocket, pen pocket, winter mask, eyewear loop, a headphone cable loop, smartphone pocket, an iPad pocket and much more.
The 'GIGA' jacket also converts into a cushion that can be used for resting your head when you travel or for use as a pillow when you've arrived at your destination. Packed with down filling, the jacket acknowledges growing consumer preferences to travel and explore without having to feel restricted by their gear.
Key Themes Behind This Trend
- Tech-accommodating Apparel
- Opportunity for apparel companies to create functional clothing with multiple technology integrations.
- Travel-friendly Innovations
- Opportunity for companies to create products that are easily transportable and multifunctional.
- Collapsible Products
- Opportunity for companies to design products that can collapse into a more compact form for easier packing and storage.
Where This Applies
- Fashion Industry
- Clothing companies can take advantage of the growing trend towards technology integration in fashion.
- Travel Industry
- Travel-accessory companies have an opportunity to create products that are tailored specifically to the needs of the modern traveler.
- Consumer Electronics Industry
- Consumer electronics companies can stand out by designing products that integrate seamlessly with other travel accessories, such as the 'GIGA' Jacket.
