Evil Geniuses is among the most successful teams in the nascent eSports industry, and Steelseries, a company that makes various eSports products, has partnered with them for its new EG Signature Line. The peripherals on offer include a keyboard, a mouse, a mousepad, and a set of headphones, all of which bear the Evil Geniuses logo and sponsorship from an EG teammate known as SumaiL, one of the top gamers in the world.
To the average sports fan, the EG Signature Line might seem odd. But, in traditional sports, such brand partnerships are commonplace. Superstar basketball players have shoe lines, for example, and team logos appear on everything from clothing to food products. Team-branded gaming peripherals thus make perfect sense, as the consumers likely to purchase that equipment are almost certainly fans of professional gaming.