The MGM Grand Garden Arena is a15,000-square-foot entertainment venue in Las Vegas that will specifically appeal to Millennials who are interested in the world of eSports gaming.
The eSports venue will be host to video game competitions and tournaments, with large screens and ample space for spectators. The venue is set to open its doors for the first time tomorrow for a three-day, $50,000 Halo World Championship qualifier and later in the month, an EA Sports-sanctioned Madden 17 NFL tournament.
Part of the reason that this new venue is being introduced to Las Vegas is to target an audience of 15- to 34-year-olds, who are large spenders, but are not necessarily interested in gambling their money with traditional casino games.
What's Driving This Trend
- Esports Gaming Venues
- Emergence of large-scale and dedicated venues for eSports gaming competitions and tournaments around the world.
- Millennial Targeted Experiences
- Expansion of entertainment offerings targeting Millennials, who are heavy spenders and interested in non-gambling activities.
- Growth of Competitive Gaming
- Increase in popularity and profitability of competitive gaming events, drawing large crowds and creating new opportunities for sponsors and advertisers.
Who This Affects Most
- Sports and Entertainment
- Creation of new revenue streams from the development and operation of eSports gaming venues, as well as increased demand for content and experiences that cater to Millennials.
- Gaming and Technology
- Opportunities for companies to develop and market new products and technologies specifically for the eSports industry and its growing audience.
- Advertising and Marketing
- New opportunities for brands to reach Millennials through sponsorships, partnerships, and targeted advertising at eSports events and venues.
