The latest Uniqlo collection for Spring/Summer 2018 taps back to its Japanese roots in celebrating some of the nation's most popular ramen spots. The collection pays homage to the spots all over the country in the eight-piece capsule. The Japanese lifestyle label draws from locations all across Japan including Afuri, Menya Musashi, Ebisoba Ichigen, Setagara, Ippudo and Hokkaido Ramen Santouka.
Some of the designs from the latest Uniqlo collection are simplistic, staying true to the label's aesthetic, and others are graphic-heavy with ramen motifs and restaurant logos. The t-shirts that celebrate Afuri and Setagaya boast a more minimalist style, while the Ebisoba Ichigen t-shirt wears the motifs heavily. The collection is available in-store and on the label's website now.
Key Themes Behind This Trend
- Ramen Fashion
- Opportunities for fashion and retail industries to incorporate food-inspired designs into clothing and accessories
- Localized Apparel
- Growing trend of apparel that celebrates local cuisines and cultural hotspots
- Minimalist Graphics
- Increasing popularity of simplistic graphic designs in fashion and retail industries
Where This Applies
- Fashion
- Incorporating food motifs and local culture into clothing and accessories can create unique and trendy products for consumers
- Food & Beverage
- Partnering with fashion and retail industries to create merchandise based on popular food spots can expand brand recognition and reach
- Tourism
- Increase in localized apparel can attract tourists and promote cultural exploration and appreciation
