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Mature Dessert Flavor Milkshakes

These New Shakes from Shake Shack are Treat-Inspired

— August 15, 2017 — Lifestyle
A shift towards clean eating still has many consumers looking for ways to indulge every now and then, which is being answered with these new shakes from Shake Shack. Available as of August 7 for a limited time only, the shakes are poisoned as being a treat-inspired blended beverage that's suitable for the adult palate. This includes flavors including Chocolate Cookies & Cream, Raspberry Cheesecake and Salted Caramel Pretzel, which are all made with vanilla frozen custard.

The new shakes from Shake Shack will be available at participating locations until November 14 as the brand shifts from summer menu items to colder weather varieties. The shakes are set to retail for $5.79 and are likely to be a hit with adult consumers looking to indulge their inner kid (and sweet tooth).
Trend Themes
1. Clean Indulgence - Developing treat-inspired products that cater to the desire for indulgence while still meeting clean eating standards.
2. Adult Palate Pleasers - Creating flavorful beverages that appeal to the mature taste preferences of adult consumers.
3. Limited Time Lures - Using limited-time offerings to create excitement and anticipation among consumers for new menu items.
Industry Implications
1. Fast Casual Restaurants - Exploring innovative flavor combinations and limited-time offerings to attract and retain customers in the competitive fast casual dining industry.
2. Dessert and Beverage - Developing new and creative desserts and beverages that bring together unique flavors and cater to the changing tastes and preferences of the market.
3. Clean Eating Market - Offering indulgent treats that align with the principles of clean eating, providing a guilt-free option for consumers seeking occasional indulgence.
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