Most cold brew beverages are functional in the sense that they help to energize the drinker with a shot of caffeine, but JoeFroyo is setting itself apart by offering not just caffeine, but probiotics and protein too as part of its flavorful formulas.
The 100% lactose-free and gluten-free beverages are unique in that they infuse original cold brew coffee with premium drinkable yogurt that's made from Real California Milk. The high-pressured, preservative-free products are offered in three flavors—Latte, Mocha and Espresso—which all provide 15 grams of protein, an essential building block for building and repairing tissues.
As well as delivering a ready-to-drink product that puts a twist on conventional bottled coffee beverages, JoeFroyo is offering consumers a choice that provides long-lasting energy and natural health benefits.
What's Driving This Trend
- Functional Cold Brew Beverages with Probiotics and Protein
- Combining the benefits of cold brew coffee with the health features of probiotics and protein present an opportunity for disruptive innovation in the cold brew beverage industry.
- Innovative Bolstered Beverages
- Beverage industry players can take advantage of this trend by innovating and bolstering their products with unique combinations of ingredients.
- Ready-to-drink Beverage Market
- The demand for functional and healthy bottled beverages is on the rise, representing an opportunity for disruptive innovation in the ready-to-drink beverage market.
Who This Affects Most
- Cold Brew Coffee Industry
- Providing cold brew coffee with functional and healthy benefits will set companies apart in the increasingly crowded cold brew coffee industry.
- Yogurt Industry
- Expanding the use of premium drinkable yogurt to create unique beverage offerings presents a chance for disruption in the yogurt industry.
- Functional Beverage Industry
- Cold brew beverages that offer additional functional benefits such as protein and probiotics create new opportunities in the functional beverage industry.
