Cold brew coffee has gained immense popularity in recent months, so the Smashburger Chameleon Cold-Brew Coffee Shake has been announced by the brand as a new menu item to entice fans of the caffeinated beverage.
The milkshake is made using Chameleon's own organic cold brew coffee that has been blended together with decadent Häagen-Dazs ice cream before being finished with a whipped cream topping. The dessert treat acknowledges the rising popularity of specialty food items that are cross-branded to help offer widespread consumer appeal and help encourage more patronage.
The Smashburger Chameleon Cold-Brew Coffee Shake is available at participating locations for a limited time only and has been announced alongside the French Onion Double burger as an indulgent new take on a classic.
Image Credit: Smashburger
What Makes This Trend Stand Out
- Specialty Food Cross Branding
- Opportunity for coffee and ice cream brands to collaborate and create unique, enticing treats that broaden both brands' market appeal.
- Coffee-infused Desserts
- Opportunity for companies in the dessert industry to incorporate coffee into menu offerings and capitalize on the popularity of the coffee trend.
- Limited Edition Menu Items
- Opportunity for restaurants and food chains to create buzz and excitement around limited-time menu items and attract new customers.
Sectors Adopting This
- Food and Beverage
- Opportunity for companies in the food and beverage industry to innovate and expand their product offerings to include coffee-infused options.
- Restaurant
- Opportunity for restaurants to add unique and buzz-worthy limited edition menu items to boost sales and attract new customers.
- Retail
- Opportunity for retailers to stock and market specialty, cross-branded food and beverages, capitalizing on consumer interest in unique and high-quality products.
