While the optimal season for eating French Onion Soup may have passed, Smashburger is giving consumers a summer-appropriate way to enjoy the dish in the form of its new French Onion Double. By combining the delicious taste of melted cheese and caramelized onions, the cheesy burger is an indulgent new fast food option.
The French Onion Double is a decadent burger that features two never-frozen beef patties, topped with two slices of Swiss cheese, a helping of garlic grilled onions, and a creamy French onion dip sauce. To give the dish an extra dose of onion flavor, the whole thing is served on a toasted onion bun.
With warm-weather just around the corner, brands such as Smashburger are beginning to roll out more summer-friendly dishes.
Images: Smashburger.
What's Driving This Trend
- Decadent Fast Food
- The French Onion Double highlights the trend of indulgent, gourmet-style fast food options.
- Creative Burger Variations
- The French Onion Double showcases the trend of experimenting with different flavors and toppings to create unique burger combinations.
- Seasonal Menu Offerings
- Smashburger's release of the French Onion Double taps into the trend of introducing seasonally-inspired menu items to cater to consumer preferences.
Who This Affects Most
- Fast Food Industry
- The release of the French Onion Double presents opportunities for fast food chains to create and promote more decadent and gourmet-style burger options.
- Burger Restaurant Industry
- The French Onion Double exemplifies the potential for burger restaurants to differentiate themselves by offering creative variations and unique flavor combinations.
- Seasonal Menu Industry
- The launch of the French Onion Double underlines the importance for restaurants to regularly update their menus with seasonal offerings to attract and retain customers.
