Applebee's O-M-Cheese Burger has been added to the brand's menu for the new year to help diners start off the year in a decidedly cheesy way.
The burger starts off with an all-beef patty that's topped with American cheese, applewood-smoked bacon and a spicy honey mustard before being cut in half. The burger is then served on a sizzling skillet on a bed of queso and cheddar cheese to encourage the diner to customize the amount of cheese they get in every bite. The burger comes served on the skillet with a side of fries.
Chief Marketing Officer Michelle Chin commented on the Applebee's O-M-Cheese Burger saying, "It doesn’t get any cheesier than Applebee’s new O-M-Cheese Burger. Whether pulling, pushing, or dipping, you’ll be sure to get your cheese fix with our new ooey-gooey O-M-Cheese Burger!”
What's Driving This Trend
- Customizable Dining Experiences
- Burgers like Applebee's O-M-Cheese Burger offer personalized cheese levels, highlighting a trend towards more customizable dining experiences.
- Sensory Dining Enhancements
- Serving dishes on sizzling skillets introduces an auditory and sensory dimension to dining that is increasingly popular among restaurants.
- Excessive Indulgence Foods
- The O-M-Cheese Burger taps into a growing trend for indulgent and excessive food options that provide a rich taste experience.
Who This Affects Most
- Casual Dining Chains
- The introduction of sensory dining options such as the skillet-served burger points to innovation opportunities in the casual dining sector.
- Cheese Manufacturing
- Highlighting the versatility of cheese in customizable dishes opens new horizons for the cheese manufacturing industry to create unique cheese blends.
- Food Service Equipment
- Sizzling skillet presentations signal potential growth in the food service equipment industry for interactive and engaging meal presentation products.
