The Anne Burrell Double Smash Burger is at Frisch's Big Boy
Michael Hemsworth — January 11, 2023 — Lifestyle
The Anne Burrell Double Smash Burger is being launched at Frisch's Big Boy as a premium menu item perfect for patrons with a penchant for artisan-quality fare. The burger boasts a half pound of roasted garlic-seasoned beef patties along with layers of shoestring fries, American cheese, grilled onions, romaine lettuce, ketchup and a dill pickle aioli. Served on a toasted sesame bun, the burger is available on its own or as part of a combo with fries and a drink for $10.99.
The Anne Burrell Double Smash Burger is being launched at participating Frisch's Big Boy locations now,. but will only be available for a short time. The burger offers an accessible way to enjoy premium fare at a competitive price, which is becoming imperative for many consumers.
Image Credit: Frisch’s Big Boy
The Anne Burrell Double Smash Burger is being launched at participating Frisch's Big Boy locations now,. but will only be available for a short time. The burger offers an accessible way to enjoy premium fare at a competitive price, which is becoming imperative for many consumers.
Image Credit: Frisch’s Big Boy
Trend Themes
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Artisan Smash Burgers — With more consumers looking for high-quality and unique burgers, businesses can capitalize by creating artisanal smash burgers with interesting flavor and ingredient combinations.
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Limited Time Offer Menus — Limited time offering menus can drive traffic by creating FOMO and excitement among consumers, and also allow businesses to test new items before adding them to the permanent menu.
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Celebrity Chef Collaborations — Working with celebrity chefs can attract new customers and create buzz around a restaurant, as well as inspire menus with new and innovative dishes.
Industry Implications
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Fast Food Restaurants — Fast food restaurants can attract customers by providing unique and high-quality burgers such as artisanal smash burgers.
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Casual Dining Restaurants — Casual dining restaurants can use limited time offering menus to drive excitement around their brand and products, while also testing new items before adding them to the permanent menu.
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Foodservice Industry — Collaborating with celebrity chefs can add new and innovative menu items to the foodservice industry, while also creating a unique selling proposition for restaurants and other food-related businesses.
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