Smashburger is kicking off summer with the launch of a new burger called the Cheesy Caramelized Onion Smash, as well as three tasty new milkshakes.
The new Cheesy Caramelized Onion Smash is an onion-heavy burger that starts with a Certified Angus Beef topped with melted cheddar cheese, aged Swiss cheese, caramelized onions, tomatoes, lettuce, and mayo. For even more onion flavor, the burger is served on a toasted onion bun. Customers also have the option to swap the Angus Beef patty for a Grilled Chicken, Crispy Chicken, Turkey Burger Patty or Black Bean Patty.
A perfect pairing for the new Cheesy Caramelized Onion Smash burger, Smashburger is also serving up three new summer-ready milkshakes: Tangerine Dream, S’mores made with Ghirardelli, and Reese’s Pieces Cookie Dough.
Image Credit: Smashburger
What Makes This Trend Stand Out
- Gourmet Fast Food
- Creating elevated and customized menu items that utilize high-quality, gourmet ingredients to attract customers seeking upscale fast food experiences.
- Menu Item Pairings
- Offering complementary menu items that can be upsold to customers in addition to their main dish to increase sales and revenue.
- Health-conscious Options
- Providing menu options for customers who prioritize healthy eating habits, including vegetarian, grilled, and low-carb options.
Sectors Adopting This
- Fast Food
- The fast food industry can benefit from incorporating high-quality ingredients and customizable options to attract health-conscious customers and offer elevated dining experiences.
- Dairy and Beverage
- Dairy and beverage companies can capitalize on the trend of offering complementary items such as milkshakes that pair with specific menu items to increase sales and revenue.
- Grocery and Meat
- Grocery and meat industries can improve sales by offering high-quality meat options, such as Certified Angus Beef, for use in gourmet fast food offerings and customizable menu items.
