Intentionally Charred BBQ Burgers

The Smashburger Carolina BBQ Burnt Ends Burger is Extra-Meaty

The Smashburger Carolina BBQ Burnt Ends Burger is a new addition to the brand's menu for summer 2023 that's ready to provide patrons with a decidedly flavorful option that merges several barbecue favorites.

The burger starts off with a Certified Angus beef patty that's cooked to perfection before being topped with burnt ends that have been slow cooked for eight-hours. The sandwich is then finished with pickles, aged cheddar cheese and a tangy, mustard-like Carolina-style BBQ sauce, all served on a Parker House Roll bun.

The Smashburger Carolina BBQ Burnt Ends Burger is priced at $11.99 and is freshly made-to-order to ensure optimal freshness for diners. The burger is only being offered for a limited to make it a summertime exclusive, but is at all of the brand's participating locations nationwide.

Image Credit: Smashburger

BBQ Burger Trend
Opportunity for restaurants to create unique and flavorful BBQ burger offerings.
Slow Cooking Trend
Potential for innovative slow-cooked meat dishes to attract food enthusiasts.
Limited Edition Menu Trend
Strategy for restaurants to create anticipation and exclusivity with limited-time offerings.

Where This Applies

Restaurants
Restaurants can explore new burger recipes and cooking techniques to tap into the BBQ burger trend.
Food and Beverage
Companies can experiment with slow cooking methods to develop new meat-based products and dishes.
Hospitality
Hotels and resorts can incorporate limited edition menu items to create buzz and attract diners during specific seasons or events.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 15%
Freshness 18%