The Shake Shack Smoky BBQ Menu is being launched as a summer-inspired range of offerings from the fast-casual brand that are crafted with barbecue season in mind. The menu includes the Smoky Classic BBQ Burger and the Carolina BBQ Burger with Fried Pickles, which both put 100% Angus been patties in the spotlight. The burgers are arriving alongside the BBQ Fries and BBQ Cheese Fries that feature the brand's signature crinkle fries with BBQ seasoning and sauces, depending on the variety.
The Shake Shack Smoky BBQ Menu is priced at $8.99 for the burgers with the fries priced starting at $4.79 and is arriving early for eager fans via the Shake Shack app on Tuesday, May 21, 2024 ahead of the formal launch.
Image Credit: Shake Shack
Key Themes Behind This Trend
- Seasonal-themed Menus
- Crafting menus around seasons, like barbecue summer themes, allows brands to tap into seasonal cravings and traditions.
- Elevated Fast Food
- Introducing gourmet ingredients and complex flavors to fast-casual offerings attracts a more discerning customer base.
- App-exclusive Launches
- Releasing new menu items through the restaurant's app builds excitement and drives downloads and engagement with digital platforms.
Where This Applies
- Fast-casual Dining
- The fast-casual industry benefits from innovative menu items that rival traditional dining experiences while maintaining convenience.
- Mobile Ordering
- Growth in mobile technology provides opportunities for exclusive releases and early access to boost customer engagement.
- Seasonal Food Products
- Seasonally-themed food offerings can create timely excitement and seasonal relevancy, attracting customers during peak periods.
