These IKEA Yeezy Boosts Reference the Retailer's Brand Identity

 - Jun 2, 2017
References: instagram & hotnewhiphop
These custom IKEA Yeezy Boost sneakers are the work of Instagram user mache275, a shoe fanatic and artist who specializes in transforming iconic footwear styles. This IKEA-inspired rework is one of the artist's most attention-grabbing projects to date, and references the Swedish furniture brand's bold blue and yellow branding.

Featuring an all-blue painted fabric upper and inner lining, these eye-catching sneakers are accented with matching blue laces. Rather than featuring Kanye West's signature "SPLY 350" iconography, these sneakers are accented with a bold yellow stripe, and IKEA logo detailing.

In addition to its brilliant marketing campaigns and affordable design products, IKEA has recently inspired countless apparel, and accessory lines -- including a luxury bag by Balenciaga. The product received criticism from IKEA for its resemblance to its affordable and eco-friendly FRAKTA shopping bag.

Fusing the Yeezy Boost sneaker's cult status with IKEA's growing cultural relevance, mache275 creates a covetable collector's item that is unsurprisingly already a social media hit.