These IKEA Yeezy Boosts Reference the Retailer's Brand Identity
Jana Pijak — June 2, 2017 — Fashion
References: instagram & hotnewhiphop
These custom IKEA Yeezy Boost sneakers are the work of Instagram user mache275, a shoe fanatic and artist who specializes in transforming iconic footwear styles. This IKEA-inspired rework is one of the artist's most attention-grabbing projects to date, and references the Swedish furniture brand's bold blue and yellow branding.
Featuring an all-blue painted fabric upper and inner lining, these eye-catching sneakers are accented with matching blue laces. Rather than featuring Kanye West's signature "SPLY 350" iconography, these sneakers are accented with a bold yellow stripe, and IKEA logo detailing.
In addition to its brilliant marketing campaigns and affordable design products, IKEA has recently inspired countless apparel, and accessory lines -- including a luxury bag by Balenciaga. The product received criticism from IKEA for its resemblance to its affordable and eco-friendly FRAKTA shopping bag.
Fusing the Yeezy Boost sneaker's cult status with IKEA's growing cultural relevance, mache275 creates a covetable collector's item that is unsurprisingly already a social media hit.
Featuring an all-blue painted fabric upper and inner lining, these eye-catching sneakers are accented with matching blue laces. Rather than featuring Kanye West's signature "SPLY 350" iconography, these sneakers are accented with a bold yellow stripe, and IKEA logo detailing.
In addition to its brilliant marketing campaigns and affordable design products, IKEA has recently inspired countless apparel, and accessory lines -- including a luxury bag by Balenciaga. The product received criticism from IKEA for its resemblance to its affordable and eco-friendly FRAKTA shopping bag.
Fusing the Yeezy Boost sneaker's cult status with IKEA's growing cultural relevance, mache275 creates a covetable collector's item that is unsurprisingly already a social media hit.
Trend Themes
1. Customized Footwear - There is a growing trend of artists and enthusiasts customizing iconic footwear styles, creating unique and attention-grabbing designs.
2. Branding Partnerships - Furniture brands like IKEA are exploring collaborations with fashion and accessory brands, creating unique products that align with their brand identity.
3. Luxury Repurposing - Luxury brands are repurposing everyday items and turning them into high-end fashion pieces, attracting attention and controversy.
Industry Implications
1. Footwear - The footwear industry can explore the market for customized and unique designs, allowing customers to personalize their shoes.
2. Furniture - Furniture brands can seek partnerships with fashion and accessory brands to create unique products that appeal to a wider audience and increase brand awareness.
3. Fashion - Luxury fashion brands can repurpose everyday items and create high-end fashion pieces that attract attention and generate buzz on social media.
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