Figura, a concept brand that's headed by a group of British artists, unveiled its Spring/Summer 2018 collection with a stylized lookbook that speaks to specific parts of European culture during a time before recent digital advancements. As HYPEBEAST reports, the brand takes inspiration from London, Paris,and Corsica, and highlights themes of "opulence, hedonism, resistance and criminality."
Spotlighted in the lookbook are a variety of retro styles, including boldly colored button-up shirt and shorts combinations, simplistic polos, graphic tees that feature the brand's name, bombers, leather jackets, and matching tracksuits. All of the images within the lookbook are presented in sets, enabling consumers to get a better idea of the different influences that went into its creation.
Why This Trend Is Growing
- Pre-digital European Streetwear
- Opportunity for concept brands to draw inspiration from specific aspects of European culture before the digital age.
- Retro Styles in Fashion Lookbooks
- Opportunity for fashion brands to showcase their designs through stylized lookbooks with sets.
- Celebrating Opulence and Hedonism in Fashion
- Opportunity for fashion brands to incorporate themes of resistance, criminality, and hedonism into their designs.
Industries Being Reshaped
- Fashion
- The fashion industry has the potential to draw inspiration from European culture and create designs that celebrate unique and historic aspects.
- Creative Agencies
- Creative agencies can work with fashion brands to create stylized lookbooks that showcase their retro-style designs.
- Artists and Designers
- Artists and designers can draw inspiration from themes of resistance, criminality, opulence, and hedonism, and create designs incorporating these unique concepts.
