Recently, a new Stussy Australia collection was released for summer, along with an expansive lookbook that shows how the retro athletic styles can be paired with one another.
The lookbook highlights a wide range of comfortable pieces, including track pants and matching tops, boxy sweaters and tees, t-shirt and spaghetti-strap dresses, mesh crop tops, loose-fitting rompers, and more. The majority of the pieces boast red, black, or gray colorways, however the brand also throws in hues of pastel yellow, forest green, purple, coral, and beige. In addition, all of the pieces feature Stussy's branding in some capacity, whether it's a small logo on the front of a tee, or all-over bands along the sides of shirts and pants.
What's Driving This Trend
- Athletic Australian Streetwear
- Could lead to increased interest in performance-based garments produced in sustainable, eco-friendly ways.
- Retro Athletic Styles
- May spark a resurgence of vintage sportswear and inspire new fusion fashion trends.
- Brand-centric Apparel
- Might prompt more focus on branding and marketing strategies in the fashion industry.
Who This Affects Most
- Fashion
- Can benefit from exploring new design approaches and eco-fashion innovations.
- Athleisure
- Could benefit from incorporating more of the retro athletic style into their collections.
- Marketing/branding
- Could benefit from studying the success of Stussy's brand-centric approach to apparel.
