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Hip Fashion Consumer Insights

Professional Athleisure
Formal garments adopt athletic wear's flexible and comfortable properties
Trend - The concept of athleisure is moving into the office space as semi-formal and formal garments are designed to be more comfortable and suitable for active lifestyles. This is realized through the fusion of performance materials and elegant silhouettes — from stretchier and anti-microbial fabrics to cushioned dress shoes.

Insight - Millennials in the workspace are faced with "crunch culture" which necessitates a constant on-the-go performance, early mornings, and late nights. As the office space is redefined to optimize efficiency, a desire for flexibility in terms of attire arrises. This will allow workers to feel comfortable throughout the day, allowing them to focus more on performance, rather than appearance.
Workshop Question - How can your product better adapt to the concept of flexibility?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stress-Minded Garment
Brands introduce fabrication and technology that battle urban stress
Trend - One niche that is being explored in smart clothing is the garment's ability to identify, track and reduce stress levels. As a result, many brands are testing the waters for clothing embedded with smart sensors, CBD, and other technology that can seamlessly alleviate anxiety.

Insight - Consumers want to be less fatigued and more energetic, however, their busy lifestyles -- especially for those in urban centers, make it difficult for this to be the case. As a result, individuals have a need for products that aid them in maintaining a more stress-free existence. Moreover, they are looking for additions that can be seamlessly integrated into their existing lifestyle, as the daily toll makes them reluctant to put effort into integration.
Workshop Question - How could your brand alleviate stress among customers or employees?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algae Chic
Fashion designers are introducing algae as a sustainable textile in their collections
Trend - Fabrics derived from algae have a low environmental impact and the material's potential is just beginning to be explored by the fashion and footwear industry — as designers are on the lookout for sustainable, recyclable and biodegradable resources.

Insight - As awareness about the environmental implications of the fashion industry become better known, some consumers are actively boycotting fast fashion and looking for alternatives. Eco-minded shoppers want to be sustainable beyond reuse as many realize the downfalls of recycling — improper disposal, for example. As a result, sustainable fabrics that leave no evidence behind post-use are favored.
Workshop Question - What biodegradable material can be implemented in your product or service?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bio Glitter
Consumers find balance between sustainability and play with bio glitter
Implications - While glitter and sequins are great for adding glamor to clothing, cosmetics and parties, these plastic microparticles inevitably end up in our waterways, harming the environment. Today, innovation in biodegradable glitter allows consumers to play with glitter, without threatening marine life and the environment. This speaks to the willingness some consumers have to go out of their way to source sustainable alternatives to everyday products.
Workshop Question - What tiny thing does your company do to have a negative impact on the natural environment and how can you remedy this?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reclaimed Rugby
The classic rugby shirt inspires a range of new interpretations
Implications - As the must-have pieces of the season begin to reveal themselves across Instagram feeds, rugby shirts in particular appear to be making a comeback in a major way, signalling a continuation of the sport-specific inspirations of recent summers past. While this shift highlights a particular piece and new inspirations it has spawned for a particular season, this progression also speaks to the recent reclamation of workwear and its associated fabrics based on functionality and its timeless nature.
Workshop Question - What timeless style can you look to in order to inspire contemporary inspirations that will appeal to consumers on multiple levels?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nostalgic Barrette
Retro-inspired hair accessories re-emerge as definitive statement pieces
Implications - Sticking to fashion's current fascination with functionality, brands both large and small are looking to the '90s for hair accessory inspiration in the form of statement barrettes. A simple yet definitive statement accessory, this shift highlights the progression from that of whimsical origins to a place of utilitarianism, undoubtedly informed by the emergence of normcore over the last decade.
Workshop Question - What nostalgic designs can you look to in order for inspirations that reflect the contemporary obsession with simplicity and functionality?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Definitive Dystopia
Creators make explicit reference to cult classic cyberpunk films and series
Implications - Following several fashion week cycles that saw a reclamation of cyberpunk aesthetics, designers and art directors are taking more specific inspirations from 1980s and 1990s era films of the genre when creating collections, campaigns and editorials. This evolution highlights the continued resurgence of the genre's iconic retro-futurist fashions but with creators explicitly noting the sources of such inspirations, rather than more generalized references.
Workshop Question - What motifs can you seek out for inspiration in order to tap into this cultural fascination with retro-futurism?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Orange Futurism
Burnt orange becomes symbolic as cyberpunk fears seem less like science fiction
Implications - Originally associated with industrial signage and hazardous alerts, burnt orange has taken hold amongst avant garde tastemakers in the form of designer pieces and covetable sneakers that boast a specific science fiction feeling. The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s in a time when extreme political, environmental and economic concerns have made even the most fantastical plots of the genre seem commonplace and not far from our current reality.
Workshop Question - What relationships can you observe between color trends in the fashion world and a tenuous political and environmental climate?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workwear Mania
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.
Workshop Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hiking Opulence
Luxury brands reimagine sport sandals by converging styles and upscaling materials
Implications -Tapping into the persistent obsession with 1990's fashion motifs, upscale brands are designing new takes on sports sandals made from high-performance materials and that take inspiration from high-end sneakers. Seemingly a natural progression of fashion's recent dalliances in athletic footwear designed to endure specific activities, this shift speaks to the all-encompassing nature of nostalgia-driven dress and the new expectation that such pieces live up to the hardiness of their design inspirations.
Workshop Question - What 90's design motifs can you borrow from in order to entice nostalgia-minded consumers?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends