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Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
56,686 Total Clicks
Feb 17 - Feb 18
This Month and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,509 Total Clicks
Oct 17 - Feb 18
This Week and Hot
Pop CultureFashionHip Fashion
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,369 Total Clicks
May 17 - Feb 18
This Month and Warm
Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
105,358 Total Clicks
Jan 17 - Dec 17
This Quarter and Hot
FashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
113,703 Total Clicks
Jan 16 - Sep 17
This Year and Warm
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
85,466 Total Clicks
Oct 15 - Aug 17
This Year and Warm
FashionHip FashionYouthLife-Stages
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
129,155 Total Clicks
Jun 17 - Jul 17
This Year and Hot
FashionHip FashionLuxury
Trend Hunter Services
Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
127,026 Total Clicks
Aug 16 - Feb 18
Recent and Warm
Art & DesignFashionHip Fashion
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
235,142 Total Clicks
Dec 16 - Jun 17
This Year and Hot
Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
83,974 Total Clicks
May 16 - May 17
This Year and Hot