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The consumer prioritization of transparency manifests itself in luxury wares
Implications - Luxury labels are creating translucent clothing and accessories that speak to the push for transparency in regards to both public and private aspects of consumer life. This literal manifestation of the mistrust of large institutions speaks to the role of the fashion world in offering reflexive commentary on the state of the political climate, while also alluding to the culture of "oversharing" associated with social media usage, a form of personal transparency. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
41,756 Total Clicks
Mar 18 - May 18
This Month and Warm
FashionHip Fashion
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
88,685 Total Clicks
Dec 16 - Mar 18
This Quarter and Warm
FashionHip FashionLife-StagesBabies
Self-aware designers spurn luxury norms with pre-distressed sneakers
Implications - In a memorable subversion of contemporary symbols of wealth and status, cult designers are increasingly creating pre-soiled sneakers that highlight the prevailing interest in reworking and embracing low-cost staples. In actively rejecting a steadfast sentiment associated with luxury fashion and sneaker culture in general, this progression speaks to the industry's insistence on appropriating even the most mundane elements of everyday fashion and the quiet pursuit of youthful rebellion that informs it. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
71,013 Total Clicks
Oct 16 - Feb 18
This Quarter and Warm
FashionHip FashionShoes
Designers reclaim retro patchwork denim as contemporary statement wear
Implications - As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
44,893 Total Clicks
Jan 18 - Feb 18
This Year and Warm
FashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
65,719 Total Clicks
Feb 17 - Feb 18
This Year and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
60,594 Total Clicks
Oct 17 - Feb 18
This Year and Hot
Pop CultureFashionHip Fashion
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
73,578 Total Clicks
May 17 - Feb 18
This Year and Warm
Trend Hunter Services
Fashion brands embrace the color patterns of 90s Pop Entertainment
Implications - As stylish consumers become infatuated with the looks of the 90s, brands have responded by offering apparel with colorways vaguely reminiscent of the decade's pop cultural touchpoints. Without referencing any specific shows or films directly, brands artfully incorporate the colors and patterns of the era to create a nebulous but comforting level of nostalgia for consumers. By recognizing consumers' favorite aspects of the past and appealing to them indirectly, brands forge a deeper bond and share in their consumers' foundational memories. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
112,355 Total Clicks
Jan 17 - Dec 17
This Year and Hot
FashionHip Fashion
Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
121,078 Total Clicks
Jan 16 - Sep 17
This Year and Warm
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
88,880 Total Clicks
Oct 15 - Aug 17
This Year and Warm
FashionHip FashionYouthLife-Stages