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Creators make explicit reference to cult classic cyberpunk films and series
Implications - Following several fashion week cycles that saw a reclamation of cyberpunk aesthetics, designers and art directors are taking more specific inspirations from 1980s and 1990s era films of the genre when creating collections, campaigns and editorials. This evolution highlights the continued resurgence of the genre's iconic retro-futurist fashions but with creators explicitly noting the sources of such inspirations, rather than more generalized references.

Homework Question - What motifs can you seek out for inspiration in order to tap into this cultural fascination with retro-futurism? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
107,321 Total Clicks
Nov 18 - Apr 19
This Week and Warm
Pop CultureFashionHip Fashion
Burnt orange becomes symbolic as cyberpunk fears seem less like science fiction
Implications - Originally associated with industrial signage and hazardous alerts, burnt orange has taken hold amongst avant garde tastemakers in the form of designer pieces and covetable sneakers that boast a specific science fiction feeling. The subdued familiarity of this once alarming color speaks to the contemporary retro-futurism inspired by the bleakness of the cyberpunk films of the 1980s and 1990s in a time when extreme political, environmental and economic concerns have made even the most fantastical plots of the genre seem commonplace and not far from our current reality.

Homework Question - What relationships can you observe between color trends in the fashion world and a tenuous political and environmental climate? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
73,136 Total Clicks
Mar 18 - Mar 19
This Quarter and Warm
FashionHip Fashion
Men's workwear is embraced for its quiet sensibilities and functionality
Implications - Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. Inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim, this adoption of workwear speaks to an interest in building a wardrobe around timeless pieces not tied to any particular era, and which channel the quiet, stoic sensibility of normcore ideals.

Homework Question - What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,229 Total Clicks
Jun 18 - Mar 19
This Quarter and Average
FashionHip FashionFashion for Men
Luxury brands reimagine sport sandals by converging styles and upscaling materials
Implications -Tapping into the persistent obsession with 1990's fashion motifs, upscale brands are designing new takes on sports sandals made from high-performance materials and that take inspiration from high-end sneakers. Seemingly a natural progression of fashion's recent dalliances in athletic footwear designed to endure specific activities, this shift speaks to the all-encompassing nature of nostalgia-driven dress and the new expectation that such pieces live up to the hardiness of their design inspirations.

Homework Question - What 90's design motifs can you borrow from in order to entice nostalgia-minded consumers? [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
71,749 Total Clicks
Mar 18 - Mar 19
This Quarter and Hot
FashionHip FashionShoes
The 6 Patterns of Opportunity & Top 18 Megatrends
Lucrative Crocs collaborations amplify the obsession with "ugly" footwear
Implications - Once considered a pariah in the world of footwear, the Crocs brand has reemerged as a benefactor of fashion's current fascination with the unsightly, exemplified in a stream of successful collaborations with streetwear brands and influencers alike. This shift speaks to the reflexive nature of fashion trends and highlights the ability of industry tastemakers to inspire the upending of seemingly steadfast norms in terms of taste and design in the aftermath of the normcore revolution.

Homework Question - How can you take advantage of the current fascination with hyper-normal apparel in a way that highlights the cyclical nature of fashion? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
65,994 Total Clicks
Oct 17 - Feb 19
This Quarter and Average
FashionHip FashionShoes
High-fashion designers adapt to enter the outdoor "athleisure" industry
Implications - As the sportswear industry continues its growth and designer brands expand their involvement in this space, the next shift comes with their entrance into industries related to outdoor activities. The expansion of high-fashion business models in this realm comes as consumers increasingly expect brands to facilitate their lifestyles, in a way that still reflects how they want to present on social platforms.

Homework Question - Consider an expanding industry that your brand could collaborate with? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
128,857 Total Clicks
Jan 17 - Feb 19
This Quarter and Hot
FashionHip Fashion
Fashion goes beyond retro-kitsch, appealing to nostalgic Gen X insiders
Implications - With endless Instagram feeds and Tumblr accounts dedicated to retro fashion, throwback aesthetics are assumed to target Millennials. However a more nuanced approach to old-school revival is rising in popularity. Archival re-releases whose popularity hinges on the audience's ability to recognize references from the 90s and early 2000s. That said, this approach is more targeted to young Gen Xers who have that insider knowledge.

Homework Question - How can you help your consumer fulfill the aspirations of their youth? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
89,405 Total Clicks
Mar 18 - Jan 19
This Quarter and Warm
FashionHip Fashion
Trend Hunter Services
Clothing lines take cues from the hospitality industry
Implications - As the desire for travel and the appeal of escapism continues to rise, fashion brands react with hotel-themed apparel. Whether creating cozy pieces that encourage staycations or presenting luxe lines to reflect 5-star resorts, this new fashion wave targets individuals and families alike. This latest fashion movement showcases how brands from any industry can gain inspiration from many adjacent markets.

Homework Question - What adjacent industries could your brand incorporate into a new product or service? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
57,223 Total Clicks
Mar 18 - Jan 19
This Year and Average
Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,228 Total Clicks
Oct 18 - Nov 18
This Year and Warm
FashionMarketingHip FashionBranding
Stylish athleisure apparel borrows from the world of cycling
Implications - Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. In addition to highlighting the power of a shared global experience such as commuting, this shift speaks to the current fascination on the part of the fashion world with high-performance apparel and the unique experience of aesthetically driven brands incorporating such industrial features.

Homework Question - How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
42,188 Total Clicks
Jun 18 - Oct 18
This Year and Warm
FashionHip Fashion