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Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 8.5
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Activity
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Megatrends
Patterns
64,260 Total Clicks
Aug 16 - Jun 17
This Week and Warm
Art & DesignFashionHip Fashion
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model. [More]
SCORE 8.1
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Activity
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Megatrends
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201,633 Total Clicks
Dec 16 - Jun 17
This Month and Hot
Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
SCORE 8.6
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Activity
Freshness
Megatrends
Patterns
70,682 Total Clicks
May 16 - May 17
This Quarter and Hot
Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure is now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
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135,788 Total Clicks
May 16 - May 17
This Quarter and Hot
FashionHip FashionLifestyleHealth
Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
176,771 Total Clicks
May 16 - May 17
This Quarter and Warm
FashionHip FashionShoes
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
SCORE 6.4
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Activity
Freshness
Megatrends
Patterns
76,943 Total Clicks
Sep 16 - May 17
This Quarter and Warm
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 7.6
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Activity
Freshness
Megatrends
Patterns
97,339 Total Clicks
Aug 16 - Mar 17
This Year and Hot
Trend Hunter Services
Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
SCORE 6.9
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Activity
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Megatrends
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143,264 Total Clicks
Feb 15 - Mar 17
This Year and Warm
Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
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106,272 Total Clicks
Feb 16 - Mar 17
This Year and V. Hot
Art & DesignFashionHip FashionShoes
Unique co-branded outerwear lines help cross-pollinate brand fans
Implications - Collaborative capsule collections by high-performance outerwear designers and brands associated with street fashion provide a unique opportunity to entice consumers through exclusivity. In addition to highlighting the power of such collaborations in allowing brands to cross-pollinate their communities of fans, this shift showcases the underlying relationship of sport and street fashion and the need for established brands to form unexpected partnerships in order to align with these values. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
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115,796 Total Clicks
Apr 16 - Mar 17
This Year and Warm