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Hip Fashion Consumer Insights

Upcycled Auto-Fashion
Fashion and auto brands are collaborating on upcycled clothing collections
Trend - While auto brands have certainly engaged in informing the design of objects and clothing in the past, they are increasingly donating various auto parts to clothing collaborations. With an emphasis on sustainability, these lines include discarded materials such as airbags, fabric, and more.

Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Workshop Question - Conceptualize a product or line that takes advantage of 'overlooked' materials..
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SPF Goods
Brands highlight the SPF content of clothing and other outdoor items
Trend - As SPF protection becomes more important to the average consumer, brands that offer products like clothing and outdoor gear are increasingly highlighting the sun protection that their products provide.

Insight - Consumers have been focusing more on preventative health, and one change that's been particularly significant in recent years is avoiding the sun, or protecting oneself from it. Sun protection is now a priority for consumers as they understand its impact on both their health and physical appearance, and they're turning to brands that will help them stay protected.
Workshop Question - How is your brand prioritizing customers' preventative health rituals?
6.9
Score
Popularity
Activity
Freshness
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Megatrends
Camping Collab
Unlikely brands are collaborating with those in the outdoor/adventure space
Trend - Brands are collaborating with companies that specialize in outdoor clothing and gear in order to broaden their customer base. Everything from K-pop camping gear collaborations to home furnishing chains offering adventure-friendly products and decor can now be found in this space.

Insight - Outdoor adventuring has become more popular in North America as people still remain relatively restricted when it comes to travel-based leisure. More consumers are turning to recreational hobbies like hiking and camping as an alternative, and brands unrelated to this space are jumping in on the trend as a result.
Workshop Question - What is an unlilkely brand that your business could collaborate with?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Latex Boom
The luxury fashion industry is embracing latex as a primary material in new collections
Trend - Brands in luxury fashion are increasingly experimenting with latex, which is giving an edge to their bespoke collections. The popularity of the material can be traced to its association with rebellion, deviance, and fetish, as well as to the sustainability in harvesting natural latex.

Insight - Millennial and Gen Z consumers have always placed a strong emphasis on their appearances and a big reason for that is their continuous presence and dependence on social media platforms. As a result, many are on the lookout for aesthetic-forward pieces and experiences that can help them feel not only more confident in their self-expression but also more interesting in the eyes of their peers and followers.
Workshop Question - How can your brand boost the confidence of your consumers?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessorized Self-Defense
Fashion and jewelry brands are prioritizing safety in their designs
Trend - Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations.

Insight - Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead.
Workshop Question - How can your brand help consumers feel safer?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxe Lounging
High-quality loungewear sets cater to the acceleration of comfort wear
Trend - Comfort clothing has become enormously popular as people remain restricted in the outdoor activities they can take part in, and brands are responding with luxurious loungewear sets that allow for both comfort and style.

Insight - There are a number of reasons consumers are currently prioritizing comfort in their day-to-day lives. The primary reason is that with more professional and recreational activities now taking place in the home, consumers are less inclined to impress others in fashionable clothing. Another important one is that with the ongoing stress that consumers have dealt with considering the disruptions to their lives, uncertainty about the future and economic hardship--comfort clothing gives consumers one less thing to worry about as they try to manage their new lives.
Workshop Question - How is your brand easing customers' lives as they balance changes and disruptions?
5.5
Score
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Activity
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Megatrends
Psych Reframe
Designers are channeling difficult human emotions and the importance of acceptance
Trend - Contemporary designers are referring to problematic societal norms that are excusatory and harmful to people's perception of self. These concepts are realized through high-tech fashion or sculptural jewelry that seeks to directly or indirectly affect one's psychological state.

Insight - Contemporary consumers are increasingly coming to the awareness that traditional societal narratives and what is held as the "status quo" are harmful—if not directly to one's self then to others in the community and especially to people who are marginalized. Either motivated by a sense of guilt or by duty to make the world a better place, individuals are looking to remedy the situation by placing more focus on healing and acceptance, as well as by building safer spaces.
Workshop Question - How might your brand build safer spaces for individuals?
6.6
Score
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Activity
Freshness
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Megatrends
Post-Pandemic Dystopia
Designers are hyperbolizing the future state of the world post-COVID-19
Trend - Designers—particularly in fashion and in other categories—are imagining the post-pandemic future in a glum and dystopic manner. Mostly shared through photographic imagery in editorials and lookbooks, as well as in some projects and even events, these post-pandemic worlds seek to entertain.

Insight - Individuals are embracing all forms of fiction as a means of entertainment—from books to photography and beyond. Often, many place a strong emphasis on content that is relatable to a degree, and as a result, consumers search for narratives that offer commentary on contemporary issues and events. In this case, individuals do not only succeed in passing their time in pleasurable ways, but they also experience some connection and comfort through the content that they consume.
Workshop Question - How can your brand tap the post-pandemic imagination to engage consumers?
6.3
Score
Popularity
Activity
Freshness
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Megatrends
Nature Fabric
Designers are releasing biomimicry-inspired textiles for use in fashion production
Trend - Previously, designers were eager to explore the concept of biomimicry in their “fashion as art collections,” which were exclusively reserved for viewing only. Nowadays, more brands are making biomimicry-inspired clothing available for purchase.

Insight - Tensions about climate change and its consequences are building up for contemporary consumers and as a result, individuals are looking for ways to mitigate the threat by opting-in for more eco-friendly options on the market. In this space, many are turning to technology and design for alternatives and by embracing more cutting-edge concepts in their daily purchases, individuals have the ability to enjoy peace of mind and take comfort in the fact that they are living a more sustainable lifestyle.

Workshop Question - How might you employ concept of biomimicry in your products/service?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Inflatable Wear
Fashion designers are launching inflatable garments for consumers to wear
Trend - The inflatable aesthetic has been explored as a concept by fashion designers on the runway floor. Now, brands are launching consumer-focused wearable garments, with inflatable functionalities that capture attention with a unique appeal or a special functionality.

Insight - Contemporary consumers—especially Gen Z and Millennials—are continuously prioritizing their need for self-expression, both in real life and on social media. In order to come off as unique and interesting, consumers in this space are placing a big emphasis on surrounding themselves with novelty items that are captivating. Affording them the possibility to become the center of attention, consumers feel more comfortable and confident in themselves as a result.
Workshop Question - How might your brand appeal to consumer's interest in novelty?
7.1
Score
Popularity
Activity
Freshness
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Megatrends