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Luxury goods adapt to cater to younger consumers like Millennials & Gen Z
Implications - Broadening audience appeal, luxury brands are switching gears to adopt aesthetics and designs better suited to the desires of younger consumers. Whether it be tapping influencers for marketing appeal or integrating designs more practical for younger audiences, brands are redefining how luxury goods are perceived, adding more flair, context and aesthetic appeal to the mix.

Homework Question - How could you pivot your most popular product or service to appeal to younger consumers like Gen Z? How could you adapt the messaging? [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
26,784 Total Clicks
Oct 18 - Nov 18
This Month and Hot
FashionMarketingHip FashionBranding
Stylish athleisure apparel borrows from the world of cycling
Implications - Ushered in by tastemakers and cult designers, brands are exploring cycling apparel as a source of fashion inspiration. In addition to highlighting the power of a shared global experience such as commuting, this shift speaks to the current fascination on the part of the fashion world with high-performance apparel and the unique experience of aesthetically driven brands incorporating such industrial features.

Homework Question - How can you use the relationship between fashion and function to reflect the new consumer expectation of products that manage do balance both? [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
35,354 Total Clicks
Jun 18 - Oct 18
This Quarter and Warm
FashionHip Fashion
High fashion sneakers evolve from mere aesthetics to high-function
Implications - Upscale fashion brands are beginning to expand sneaker offerings with new high-performance designs incorporating rugged materials and professional features. This advancement speaks to the continued fascination with athletic motifs by all manner of fashion brands and the new expectation around the ability of a piece outside of mere aesthetics.

Homework Question - How can a product offering more closely associated with style-motivated purchases be redesigned with a new emphasis on high-performance? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,876 Total Clicks
Apr 18 - Oct 18
This Quarter and Hot
FashionHip FashionShoes
NBA collaborations with lifestyle brands reflects the evolution of streetwear
Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand.

Homework Question - What role can your brand play in supporting your consumer’s personal brand? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
39,173 Total Clicks
Mar 18 - Oct 18
This Quarter and Warm
FashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
A cultural obsession with the red planet influences all manner of lifestyle products
Implications - Consumer obsession with recent developments regarding potential travel to Mars has lead to an influx of products and experiences that interpret the red planet is various ways. This progression is an example of the inspiration derived by tastemakers and designers from such cultural fascinations and the larger influence innovations in technology have on the zeitgeist.

Homework Question - What larger cultural moment could you use as a surprising source of inspiration for a new product range? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
69,459 Total Clicks
Feb 18 - Oct 18
This Quarter and Warm
TechFashionScienceHip Fashion
Upscale designers court sports fans with sophisticated team gear
Implications - Designer fashion brands are wooing consumers with sophisticated takes on team gear that highlight individuals with an affinity for both fashion and organized sports. This expansion on sports franchise merchandise speaks to the new understanding that consumers are more easily categorized by overlapping interests than traditional demographic categories, and are therefore keen to self-identify with unique co-branded items that depict their multifaceted interests.

Homework Question - How can a high-low collaboration serve as a means to uniting an expansive fanbase? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
56,255 Total Clicks
May 18 - Oct 18
This Quarter and Average
FashionHip FashionLifestyleSports
The fashion world's return to maximalism includes an animal print redux
Implications - Emerging primarily as an antidote to the cult of minimalism of recent years, the campy maximalism of animal print apparel and footwear is being re-embraced by tastemakers and the fashion-forward. In addition to serving as an example of the reemergence of 1980s fashion motifs, this shift speaks to the desire of many consumers to liberate themselves from the minimalist doctrine that includes a safe neutral palette.

Homework Question - What design motifs can you explore in order to offer consumers a much needed antidote to the recent fixation on minimalism? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
35,153 Total Clicks
Jan 18 - Nov 18
This Month and Warm
FashionHip Fashion
Trend Hunter Services
Iconic athleisure designs are reimagined in order to renew appeal
Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected.

Homework Question - How can the design of your product be reimagined for stylistic purposes? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
57,394 Total Clicks
Jul 17 - Sep 18
This Quarter and Warm
Art & DesignFashionHip Fashion
Fashion moves beyond adornment and into post-natural body modification
Implications - Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol.

Homework Question - What would change about your product or service if you made extreme uniqueness -- to the point of oddity -- your goal? [More]

SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
113,240 Total Clicks
Mar 18 - Sep 18
This Quarter and V. Hot
FashionHip Fashion
Tastemakers favor graphical statement pieces enveloped in flames
Implications - Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner.

Homework Question - What nostalgic design motif can you repurpose into your product's design in order to communicate a certain level of self-awareness? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
42,556 Total Clicks
May 17 - Aug 18
This Year and Warm
FashionHip FashionShoes