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The fashion world provides commentary on mass tourism
Implications - Clever fashion brands allude to the shared experience of mass tourism with faux souvenirs and editorials characterized by social cues that denote sightseeing. This commentary on the ubiquitous nature of the travel experience may also be meant as subtle criticism of the state of the industry. In highlighting the mundane nature of these mass-produced cultural experiences, brands are able to connect with consumers through authentic dialogue on globalization and unsustainable lifestyles. [More]
SCORE 7.4
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Activity
Freshness
Megatrends
Patterns
83,465 Total Clicks
Dec 16 - May 18
This Quarter and Warm
FashionWorldHip FashionTravel
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
125,864 Total Clicks
Mar 17 - May 18
This Quarter and Hot
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
68,018 Total Clicks
Jan 18 - May 18
This Year and Hot
The consumer prioritization of transparency manifests itself in luxury wares
Implications - Luxury labels are creating translucent clothing and accessories that speak to the push for transparency in regards to both public and private aspects of consumer life. This literal manifestation of the mistrust of large institutions speaks to the role of the fashion world in offering reflexive commentary on the state of the political climate, while also alluding to the culture of "oversharing" associated with social media usage, a form of personal transparency. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
54,657 Total Clicks
Mar 18 - May 18
This Year and Warm
FashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
94,516 Total Clicks
Dec 16 - Mar 18
This Year and Warm
FashionHip FashionLife-StagesBabies
Self-aware designers spurn luxury norms with pre-distressed sneakers
Implications - In a memorable subversion of contemporary symbols of wealth and status, cult designers are increasingly creating pre-soiled sneakers that highlight the prevailing interest in reworking and embracing low-cost staples. In actively rejecting a steadfast sentiment associated with luxury fashion and sneaker culture in general, this progression speaks to the industry's insistence on appropriating even the most mundane elements of everyday fashion and the quiet pursuit of youthful rebellion that informs it. [More]
SCORE 7
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Activity
Freshness
Megatrends
Patterns
77,482 Total Clicks
Oct 16 - Feb 18
This Year and Warm
FashionHip FashionShoes
Designers reclaim retro patchwork denim as contemporary statement wear
Implications - As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,925 Total Clicks
Jan 18 - Feb 18
This Year and Warm
FashionHip Fashion
Trend Hunter Services
Vintage logos are revisited to capitalize on the 90s-era fashion fixation
Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
73,022 Total Clicks
Feb 17 - Feb 18
This Year and Warm
Art & DesignFashionHip Fashion
New fashion motifs channel a neon dystopian aesthetic previously seen on film
Implications - Designers and tastemakers are increasingly presenting fashion initiatives characterized by the juxtaposition of "high tech and low life" imagery that takes inspiration from '90s-era film predictions of future fashion. Arguably a reaction to the at times overwhelming overlap between fast-moving technological advancement and an anxious political climate, this progression also suggests a new design aesthetic being embraced as a symbolic retreat into a comforting fictitious portrayal of the distant future. [More]
SCORE 7
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Activity
Freshness
Megatrends
Patterns
72,256 Total Clicks
Oct 17 - Feb 18
This Year and Hot
Pop CultureFashionHip Fashion
Gilded glitter injects a sense of playful drama in consumers' beauty routines
Implications - Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,046 Total Clicks
May 17 - Feb 18
This Year and Warm