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Iconic athleisure designs are reimagined in order to renew appeal
Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
53,049 Total Clicks
Jul 17 - Sep 18
This Month and Warm
Art & DesignFashionHip Fashion
Fashion moves beyond adornment and into post-natural body modification
Implications - Fashion and cosmetics has shifted from self-enhancement to self-acceptance in recent years, the natural next step of which is exaggeration or modification of the body's natural features. An industry that was once about adornment will shift focus to a projection of natural evolution by way of preternatural aesthetics that are strange yet elegant. This speaks to a shift in the perception of beauty, and oddity as a status symbol. [More]
SCORE 9.3
Popularity
Activity
Freshness
Megatrends
Patterns
92,785 Total Clicks
Mar 18 - Sep 18
This Month and V. Hot
FashionHip Fashion
Tastemakers favor graphical statement pieces enveloped in flames
Implications - Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner. [More]
SCORE 6.8
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Activity
Freshness
Megatrends
Patterns
39,910 Total Clicks
May 17 - Aug 18
This Quarter and Warm
FashionHip FashionShoes
The fashion world provides commentary on mass tourism
Implications - Clever fashion brands allude to the shared experience of mass tourism with faux souvenirs and editorials characterized by social cues that denote sightseeing. This commentary on the ubiquitous nature of the travel experience may also be meant as subtle criticism of the state of the industry. In highlighting the mundane nature of these mass-produced cultural experiences, brands are able to connect with consumers through authentic dialogue on globalization and unsustainable lifestyles. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
91,208 Total Clicks
Dec 16 - May 18
This Year and Warm
FashionWorldHip FashionTravel
The 6 Patterns of Opportunity & Top 18 Megatrends
High-end fashion brands subvert the norm with self-aware ad campaigns
Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury that may seem indulgent and thus evoke feelings of wealth-related guilt. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
133,731 Total Clicks
Mar 17 - May 18
This Year and Hot
Athletic equipment-inspired bags provide a narrative take on accessories
Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,681 Total Clicks
Jan 18 - May 18
This Year and Hot
The consumer prioritization of transparency manifests itself in luxury wares
Implications - Luxury labels are creating translucent clothing and accessories that speak to the push for transparency in regards to both public and private aspects of consumer life. This literal manifestation of the mistrust of large institutions speaks to the role of the fashion world in offering reflexive commentary on the state of the political climate, while also alluding to the culture of "oversharing" associated with social media usage, a form of personal transparency. [More]
SCORE 7.2
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Activity
Freshness
Megatrends
Patterns
61,646 Total Clicks
Mar 18 - May 18
This Year and Warm
FashionHip Fashion
Trend Hunter Services
Established brands expand to offer enviable style pieces for young children
Implications - As streetwear inspirations permeate all levels of contemporary fashion culture, established brands expand on their cult statuses by introducing capsule collections designed for young children. This progression speaks to the ability of brands to provide new product ranges that keep their original demographic enthralled as they age, as well as the new emphasis on youth-targeted options that broaden luxury experiences up to being family activities. [More]
SCORE 5.9
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Activity
Freshness
Megatrends
Patterns
99,025 Total Clicks
Dec 16 - Mar 18
This Year and Warm
FashionHip FashionLife-StagesBabies
Self-aware designers spurn luxury norms with pre-distressed sneakers
Implications - In a memorable subversion of contemporary symbols of wealth and status, cult designers are increasingly creating pre-soiled sneakers that highlight the prevailing interest in reworking and embracing low-cost staples. In actively rejecting a steadfast sentiment associated with luxury fashion and sneaker culture in general, this progression speaks to the industry's insistence on appropriating even the most mundane elements of everyday fashion and the quiet pursuit of youthful rebellion that informs it. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
79,782 Total Clicks
Oct 16 - Feb 18
This Year and Warm
FashionHip FashionShoes
Designers reclaim retro patchwork denim as contemporary statement wear
Implications - As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
63,177 Total Clicks
Jan 18 - Feb 18
This Year and Warm
FashionHip Fashion