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Connected clothing keeps consumers informed on their personal wellbeing
Implications - As consumers increasingly prioritize personal health and wellness, they've begun seeking ways to educate themselves on their own health outside of doctor visits through more exact and personalized data. Through the rise of omnipresent connected technology, we're seeing an integration of health-tracking wearables with athleisure for an all-encompassing view into the wearer's individual performance via biometric data. This emerging category appeals to fitness buffs as well as health-focused consumers, both of whom are looking for ways to be more in-tune with their bodies through personalized health monitoring. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
67,394 Total Clicks
Jan 16 - Sep 17
This Month and Warm
Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
68,729 Total Clicks
Oct 15 - Aug 17
This Month and Warm
FashionHip FashionYouthLife-Stages
'90s era grunge staples are elevated and reinvented by luxury fashion brands
Implications - Consumers are playing with 1990s grunge-influenced silhouettes in the form of avant-garde pieces from luxury fashion brands that balance nostalgic and contemporary design influences. This shift reinforces the cyclical nature of fashion and the continued borrowing of innovations pioneered in streetwear by the luxury market. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
102,209 Total Clicks
Jun 17 - Jul 17
This Quarter and Hot
FashionHip FashionLuxury
Hyper-functional tote bags are reimagined for the luxury consumer
Implications - Part of an intriguing subsection of normcore and much to the chagrin of those who use the bags that serve as inspiration, luxury fashion brands are borrowing function-driven shopping bag designs recognizable from most public markets and in some cases, the hallmarks of cult retailers such as IKEA. This progression highlights the all-encompassing nature of the normcore fashion movement, as well as the priority shift of the luxury market and the irony of luxury fashion consumers seeking out accessibility. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
90,310 Total Clicks
Aug 16 - Jul 17
This Quarter and Warm
Art & DesignFashionHip Fashion
The 6 Patterns of Opportunity & Top 18 Megatrends
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
217,140 Total Clicks
Dec 16 - Jun 17
This Year and Hot
Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these savvy shoppers are starting to offer them the experience of glamour, tapping into their desire for higher end products while maintaining wallet-friendly prices. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
75,091 Total Clicks
May 16 - May 17
This Year and Hot
Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
144,047 Total Clicks
May 16 - May 17
This Year and Hot
FashionHip FashionLifestyleHealth
Trend Hunter Services
Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
182,991 Total Clicks
May 16 - May 17
This Year and Warm
FashionHip FashionShoes
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
83,669 Total Clicks
Sep 16 - May 17
This Year and Warm
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
104,754 Total Clicks
Aug 16 - Mar 17
This Year and Hot