Singer Rihanna went with a curious look by Dolce & Gabbana at the â€œModel as Muse: Embodying Fashionâ€ Costume Institute Gala at The Metropolitan Museum of Art in New York City.
While other starlets wore feminine dresses and gowns, Rihanna showed that she's in control, in style. Rihanna's Dolce & Gabbana suit had cropped pants and the big puff sleeves that they introduced in their recent ad campaign.
Implications - Youth consumers do not identify with the gender roles that have been handed down from their parents' generation. Increasingly men's fashion is being influenced by women's and vice versa. Companies should take into account this shift in how gender is perceived when pitching a product or service to this demographic.