The second Pride collection from Rihanna's Savage X Fenty is here and features lingerie designs in brilliant hues and prints that commemorate the energy and diversity of the LGBTQIA+ community.
The collection includes ‘Forever Savage’ and ‘Tagged by Savage’ silhouettes, the ‘Carnival Mesh’ collection features rhinestone gems and lace trim, while the ‘Show Your Colors’ collection features sultry fishnets. The ‘Tagged by Savage Lace Catsuit,’ ‘Show Your Colors Mesh Tank,’ ‘Savage X Satin Smoking Jacket,’ and other standouts are all available now.
The campaign features colorful makeup looks and background designs that see the new pieces worn by various models. In addition to the collection and campaign, the business will donate to GLAAD and For The Gworls in order to support the LGBTQIA+ community.
Image Credit: Savage X Fenty
What's Driving This Trend
- Pride-inclusive Lingerie
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Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunity in designing more inclusive clothing and accessory lines for various communities and identities.
- Beauty and Cosmetics
- Disruptive innovation opportunity in creating beauty and cosmetics campaigns that celebrate and represent diversity and inclusivity in all forms.
- Charitable Giving and Philanthropy
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