I was just having a conversation with friends about how geeks represent the new cool. As a self-proclaimed gadget freak who also reads too much, I would wear this Nerd ring by Fred Flare with pride. An adorable twist to your typical best friend jewelry sets, this pair is gold-plated and goes for $18.
Implications - The rise of geek culture within mainstream pop culture has inspired an influx of innovations that zero in on consumers' personality quirks. Jewelry that accentuates these oddball attributes particularly appeals to this niche, especially if these accessories inspire nostalgia for childhood. In this example, the designer has created an adult version of the best-friend rings kids wear.