Category
Fashion
Scaled Restraint
Trend cluster
Category
Street
Style
Real people in their daily lives are the new fashion icons.
5.2
Trend score
Trend
What is the Street Style trend?
Street Style: In 2007 street style blogs emerged as go-to guides for fashion inspiration. In 2008, spotting real-life outfits on global streets evolved, with sites now spotting style on subways, events and university campuses. “Real style” also featured in high fashion magazines and touched new markets this year, such as video games.
Trend themes
Themes within the Street Style trend
Three behaviours holding the trend together01
Real Life Style
Real-life fashion inspiration from the streets emerges as a trend in 2008.
02
Street Style Blogs and Magazines
Street style blogs and magazines such as 'The Sartorialist' and 'Cracker Your Wardrobe' become popular in 2008, paving the way for street style coverage outside of traditional runways and fashion events.
03
Event Style Coverage
In 2008, style coverage expands from daily fashion to events such as Coachella and the Cannes Film Festival.
Industry implications
What the Street Style trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can incorporate street style trends into their collections, and leverage street style blogs as a marketing tool.
For
Media and Publishing
Fashion magazines and media can diversify their content with the inclusion of street style coverage and focus on everyday fashion inspiration.
For
Gaming
The integration of Japanese street fashion in the Nintendo DS game 'Pop Cutie! Street Fashion Simulation' creates a new market for fashion-based video games.
Trend signals
Trend signals for Street Style
Trend score 5.2 out of 10, from popularity 67%, activity 82%, freshness 8%.
Popularity67%
Activity82%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Street Style trend
8 featured examples from Jan 18 to Aug 6, 2008CategoryPop Culture
Beijing Street Style
Opportunity for fashion brands to tap into Beijing street style trends and create new collections.
CategoryPop Culture
Free Street Style Magazine
"Cracker Your Wardrobe"
Disruptive innovation opportunity: Integrate AI and machine learning technologies into fashion photography to automate and enhance the process of capturing street fashion trends.
CategoryFashion
Style Spotting by Tube Station
London Street Fashion
Retailers can take advantage of the street fashion trends highlighted in the article to curate collections or partnerships that resonate with specific neighborhoods' styles, enhan…
CategoryLifestyle
Event Style Blogs
Coachella Fashion
Fashion bloggers can expand their content by covering popular events like the Coachella Valley Music and Arts Festival to increase their readership.
CategoryTech
Street Style Video Games
Pop Cutie! Street Fashion Simulation
There is an opportunity for the gaming industry to tap into the growing market of fashion and style enthusiasts through the development of more fashion-themed video games.
CategoryFashion
Student Style
Sartorialist Hits Yale
Fashion companies can capitalize on the trend and create exclusive lines for college students
CategoryPop Culture
Street Fashion for High Fashion
Sartorialist Shoots Vogue Paris Cover
Fashion brands can explore innovative ways to incorporate street fashion trends into their collections.
CategoryPop Culture
Event Style Blogs
Cannes Film Festival Fashion
The fashion blogging industry is embracing street style blogs as a disruptive innovation to gain fashion inspiration from everyday people.
