Category
Lifestyle
Assisted Choices
Trend cluster
Category
Millenium
Parenting
Teaching children to manage money: in real life, and online.
3.2
Trend score
Trend
What is the Millenium Parenting trend?
Millenium Parenting: Parents have always sought ways in which to teach their children to manage money, but today’s youth are hitting the web - so parents are coming up with novel ways to teach these responsibilities. Also emerging are non-tech yet highly modern approaches to neoteric parenting.
Trend themes
Themes within the Millenium Parenting trend
Three behaviours holding the trend together01
Virtual Allowance
Parents are turning to technology to teach children the value of money, with virtual allowance systems like Active Allowance providing incentivization for chores and good behavior.
02
Tech-Enhanced Parenting
Novel approaches to neoteric parenting, like edutainment systems such as ToyQuest's Touch Table EES are providing parents with interactive and educational tools to teach children through technology.
03
IoT Piggy Banks
The Credit Card Pig Bank concept and mini home ATM machines, both acting as a modern twist on classic piggy banks, are providing an opportunity for companies to innovate IoT-enhanced savings and donation systems.
Industry implications
What the Millenium Parenting trend means for industry
Where the trend changes the playbookFor
Education Technology (EdTech)
Companies can innovate educational technology products that combine entertainment and learning, like ToyQuest's Touch Table EES, to teach children through interactive means.
For
FinTech
As seen with the Credit Card Pig Bank concept and mini home ATM machines, companies can create innovative financial technology solutions like IoT-enhanced savings and donation systems.
For
Parenting Tools and Apps
Companies can create innovative parenting tools and apps, like Active Allowance, that use technology to provide simplified and streamlined financial management for parents and children.
Trend signals
Trend signals for Millenium Parenting
Trend score 3.2 out of 10, from popularity 54%, activity 35%, freshness 8%.
Popularity54%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Millenium Parenting trend
5 featured examples from Feb 28 to Aug 30, 2008CategoryUnique
High-Tech Savings & Donation
Credit Card Pig Bank
The credit card pig bank presents an opportunity for banks and credit card companies to develop and promote contactless payment solutions.
CategoryTech
Charging Children for Rides
Dad's Cab Meter
Disruptive innovation opportunity: Offer specialized ride-hailing or transportation services specifically aimed at parents and children, providing added convenience and monetizati…
CategoryArt & Design
Mini ATM Machines
The Piggy Bank of the Millennium
Mini home ATM machines represent a disruptive innovation in the personal finance industry, providing individuals with a personalized and convenient money management solution.
CategoryTech
Electronic Edutainment System
Touch Table EES
Opportunity for educational technology companies to create educational devices that integrate interactive technology, create personalized learning experiences and gamify learning…
CategoryPop Culture
Chore Rewards 2.0 (UPDATE)
Active Allowance
Active Allowance's virtual bank account has disruptive innovation potential in the financial technology industry.
