Smog Shielding

Protection from poor air quality, and reducing smog pollution

Implications - The pressure may have rested heavily on Beijing to reduce air pollution for the Olympics in 2008, but awareness for smog has been felt worldwide as of late. Health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.

Trend Themes

  1. Air Pollution Awareness — As air pollution levels continue to rise, health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.
  2. Air Quality Detection — Advances in technology such as pollution sensors, GPS units, and integrated sensors in fashion are providing consumers with more information about air quality in previously unmonitored areas.
  3. Air Purification Products — New products such as USB ionizer fans and air-cleaning concrete are purifying the air we breathe and providing a long-term solution for reducing air pollution.

Industry Implications

  1. Environmental Technology — The environmental technology industry has an opportunity to further develop products such as air purifiers, pollution sensors, and pollution-cleaning materials to meet the growing demand for air quality solutions.
  2. Fashion Industry — The fashion industry can design and market clothing and accessories that respond to air quality changes, providing both a functional and fashionable solution to air pollution.
  3. Construction Industry — The construction industry has an opportunity to develop and promote eco-friendly and pollution-reducing materials and building practices that help reduce air pollution in urban areas.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured
60,108 Total Clicks
Date Range:
Aug 07 — Sep 08
Trending:
Warm

Featured Examples

Anti-Smog Architecture in Paris
Anti-Smog Architecture in Paris
Vincent Callebaut's Green Innovation Centre
In a battle to claim title to world's cleanest cities, Paris has come up with a concept for anti-smog architecture. What looks like the top half of a drinking straw poking out of the water, and a giant… MORE
Air Car Coming to U.S.
Air Car Coming to U.S.
Zero Pollution Air Car (Update)
The air car is coming to the U.S. Zero Pollution Motors said that it will make the first air-powered car for the U.S. by late next year! Air! As in FREE (or 25 cents at the petrol station.) APM has the… MORE
Smog Masks
Smog Masks
10 Global Photos
Olympic athletes are bracing themselves for the smog in Beijing, but the capital of China isn't the only place where air pollution is an issue. Photographers from around the world have documented, in… MORE
play_circle_filledWorld Pressures China To Reduce Pollution
World Pressures China To Reduce Pollution
China’s rapid economic rise has come at great environmental cost. Coal provides 70% of China’s energy needs, contributing to the fact that only 1% of the country’s 560 million city dwellers breathe… MORE
Olympic Masks
Olympic Masks
US Cycling Team Prepared for Beijing Smog
The Beijing Olympics opening ceremony is only two days away, and by now most of the athletes have made their way to China. The American cycling team, however, made headlines upon their arrival. When… MORE
Air Cleansing Concrete
Air Cleansing Concrete
Solar Activated Eco Paving
Researchers at the University of Twente, a self-described entrepreneurial research university in The Netherlands, have developed a new paving material that could help clear the air in urban areas. The… MORE
Air Quality Detecting Fashion
Air Quality Detecting Fashion
EPA Dress
With increasing pollution in urban communities, it would be great to have clothes that alert you when the air quality gets really poor, allowing you to take precautions to protect yourself. Designer… MORE
Pollution Monitoring Via Cell Phone
Pollution Monitoring Via Cell Phone
Bike Messengers Collect Essential Data
Bike messengers in the U.K. are helping monitor pollution via their cellphones. Small wireless pollution sensors and custom software allows the phones to send data back to a lab. The advantages are many,… MORE
Air Purifying Gadgets
Air Purifying Gadgets
USB Ionizer Fan
Gone are the days when fresh air surrounded us. The air we breathe today is full of pollutants and dust particles which are harmful to our health, especially to our lungs. If this concerns you, you'll… MORE