Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smog
Shielding
Protection from poor air quality, and reducing smog pollution.
3.7
Trend score
Trend
What is the Smog Shielding trend?
Smog Shielding: The pressure may have rested heavily on Beijing to reduce air pollution for the Olympics in 2008, but awareness for smog has been felt worldwide as of late. Health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.
Trend themes
Themes within the Smog Shielding trend
Three behaviours holding the trend together01
Air Pollution Awareness
As air pollution levels continue to rise, health-conscious consumers are seeking products that either purify their environment or protect them from adverse air conditions.
02
Air Quality Detection
Advances in technology such as pollution sensors, GPS units, and integrated sensors in fashion are providing consumers with more information about air quality in previously unmonitored areas.
03
Air Purification Products
New products such as USB ionizer fans and air-cleaning concrete are purifying the air we breathe and providing a long-term solution for reducing air pollution.
Industry implications
What the Smog Shielding trend means for industry
Where the trend changes the playbookFor
Environmental Technology
The environmental technology industry has an opportunity to further develop products such as air purifiers, pollution sensors, and pollution-cleaning materials to meet the growing demand for air quality solutions.
For
Fashion Industry
The fashion industry can design and market clothing and accessories that respond to air quality changes, providing both a functional and fashionable solution to air pollution.
For
Construction Industry
The construction industry has an opportunity to develop and promote eco-friendly and pollution-reducing materials and building practices that help reduce air pollution in urban areas.
Trend signals
Trend signals for Smog Shielding
Trend score 3.7 out of 10, from popularity 44%, activity 58%, freshness 8%.
Popularity44%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smog Shielding trend
9 featured examples from Aug 26, 2007 to Aug 16, 2008CategoryEco
Anti-Smog Architecture in Paris
Vincent Callebaut's Green Innovation Centre
Utilizing expertise in architecture and sustainable design to develop innovative anti-smog solutions for urban environments.
CategoryAutos
Air Car Coming to U.S.
Zero Pollution Air Car (Update)
Disruptive innovation opportunity: Integrate air-powered car manufacturing into existing automotive industry processes, providing consumers with more sustainable options.
CategoryEco
Smog Masks
10 Global Photos
The healthcare industry can explore the production of high-quality and effective smog masks or devices for monitoring air quality.
CategoryEco
World Pressures China To Reduce Pollution
Potential for businesses in the renewable energy sector to provide clean and sustainable alternatives to coal-based energy production in China.
CategoryLifestyle
Olympic Masks
US Cycling Team Prepared for Beijing Smog
Opportunities for companies to create new respiratory devices and technologies in response to environmental pollution.
CategoryAutos
Air Cleansing Concrete
Solar Activated Eco Paving
Incorporating new materials and technologies to create eco-friendly, sustainable roads.
CategoryEco
Air Quality Detecting Fashion
EPA Dress
The incorporation of air quality-sensing technology into fashion items represents an opportunity for fashion industry players to develop marketable and functional products that ca…
CategoryEco
Pollution Monitoring Via Cell Phone
Bike Messengers Collect Essential Data
Innovations in pollution monitoring and sensing technology have the potential to revolutionize the industry.
CategoryTech
Air Purifying Gadgets
USB Ionizer Fan
There is a growing market for innovative air purifying gadgets in the consumer electronics industry, particularly in the development of compact, energy-efficient and portable devi…
