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Street Fashion for High Fashion

Sartorialist Shoots Vogue Paris Cover

— March 31, 2008 — Pop Culture
We've covered street fashion on a number of occasions, and it seems the prominence of the movement seems stronger with each fashion season.

One photographer, known best as The Sartorialist, deserves the title, King of street fashion. His blog is featured on Style.com, and now Paris Vogue has opened the door that will merge high fashion with street fashion by contracting the photographer to shoot the cover as well as an inside spread.

"One of the things I like about the blog format is the sense of 'real time' that it can convey on developing stories," says Scott Schuman, the man behind the lens.

He shot the ads, which appear in the upcoming addition of Vogue Paris during the January fashion weeks which took place in NYC, Milan and Paris..

In his bio Schuman says, "I started The Sartorialist simply to share photos of people that I saw on the streets of New York that I thought looked great. When I worked in the fashion industry (15 years), I always felt that there was a disconnect between what I was selling in the showroom and what I was seeing real people (really cool people) wearing in real life."

Schuman was voted as one of Time Magazine's top 100 Design Influencers and his work is referenced in countless fashion magazine and blogs.
Trend Themes
1. Street Fashion - Opportunity for high fashion brands to merge street fashion elements into their collections.
2. Fashion Blogging - Potential for fashion brands to collaborate with influential fashion bloggers for brand exposure and reach.
3. Real-time Fashion Coverage - Disruptive innovation opportunity for fashion magazines to provide real-time coverage of fashion events through blogs and social media.
Industry Implications
1. Fashion - Fashion brands can explore innovative ways to incorporate street fashion trends into their collections.
2. Photography - Opportunity for photographers to specialize in street fashion photography and collaborate with fashion magazines and brands.
3. Media and Publishing - Fashion magazines can leverage real-time fashion coverage through blogs and social media to engage with their audience and stay relevant.
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