Lifestyle retail label CROSSOVER is often recognized for its expression in individuality and self-expression -- the latest Power to the People collection follows the same route. The Malaysian brand works in collaboration with photojournalist Stephen Shames to create the capsule.
The designs are beyond the capabilities of wearables, detailed with award-winning images captured by Shames, it gives a new take on the history of photojournalism and the realities of the streets and underground culture. It takes his work and adorns the silhouettes of graphic tees, pullover sweaters, skateboard decks, crewneck sweaters, and more. It cleverly takes the angle of giving back power of truth to the public, which is referred to in the name of the capsule.
Image Credit: CROSSOVER
What's Driving This Trend
- Photojournalism-inspired Fashion
- Fashion brands are collaborating with photojournalists to create unique collections that combine social justice with style, opening up opportunities for socially conscious fashion design and marketing.
- Collaborative Capsule Collections
- Collaborations between lifestyle brands and renowned photographers or other creatives can utilize unique images and perspectives in fashion design, leading to disruptive innovation in the fashion industry.
- Wearable Art
- Combining fashion design and award-winning photography can create truly unique, visually striking garments that blur the line between wearable garments and art, presenting opportunities for fashion-art crossover innovation.
Who This Affects Most
- Fashion
- Collaborations between fashion brands and photojournalists can open up opportunities for fashion, ethical and sustainable fashion, and marketing to socially conscious consumers.
- Photography
- Photographers who collaborate with fashion brands can utilize their unique perspective to create collections that combine compelling visual storytelling with fashion design and marketing, leading to innovation in photojournalism and commercial photography.
- Marketing
- Collaborations between lifestyle brands and renowned photographers or other creatives can create unique marketing campaigns that appeal to socially conscious consumers, opening up opportunities for marketing innovation.
