Category
Tech
Delegated Interfaces
Trend cluster
Category
Contro
Tourism
The negative publicity before the Beijing Olympics hyped the summer games.
4.6
Trend score
Trend
What is the Contro Tourism trend?
Contro Tourism: The concept that all publicity is good publicity may have been the notion behind some of Beijing’s Olympic campaigns. Viral headlines before the games pertained to religious protest, smog attacks, nudity and other scandals. These shock stories added up to Beijing being the most publicized Olympics of all time.
Trend themes
Themes within the Contro Tourism trend
Three behaviours holding the trend together01
Controversial Viral Campaigns
Polarising advertising strategies can be leveraged to promote an event or product, especially in highly publicised events such as the Olympics
02
Marketing Stunts at the Olympics Athletes' Village
Marketing teams can gain visibility by capitalising on the Olympic reputation as a festival of after-hours indulgence, as was evident in the case of free condoms distribution
03
Leaked Exclusive Content
Leaked multimedia coverage generates excitement around an event; its impact is amplified in the digital age where anyone can gain access to forbidden information
Industry implications
What the Contro Tourism trend means for industry
Where the trend changes the playbookFor
Advertising
Marketing teams can be more daring in their advertising strategies, which can generate more buzz and visibility to desired audiences
For
Event Planning
Incorporating marketing stunts in highly publicised events such as the Olympics athletes' village can be an innovative way to hyper-target audiences and gain valuable publicity
For
Digital media
Digital platforms allow content that is leaked or banned to reach a wider audience, and this can be a potential market block that bold companies can take advantage of to create innovative PR campaigns
Trend signals
Trend signals for Contro Tourism
Trend score 4.6 out of 10, from popularity 48%, activity 83%, freshness 8%.
Popularity48%
Activity83%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Contro Tourism trend
4 featured examples from Jul 29 to Aug 6, 2008CategoryNaughty
Cashing In Before Olympic Games
Feres Sisters Sexy Photoshoot
The fashion industry has been a popular and natural fit for athletes looking to diversify their income and expand their skill set through modeling.
CategoryNaughty
Olympic Condoms
Elasun Ads Go Viral in China
The viral success of Elasun's condom ads demonstrates the potential for disruptive marketing and branding strategies in the competitive condom manufacturing industry.
CategoryMarketing
Leaked Olympic Rehearsals
China Furious over Footage
Disruptive innovation opportunities for media companies to embrace a more transparent and participatory approach to content creation and distribution.
CategorySocial Good
Beijing Olympic Controversies
Iran To Broadcast Female Competitors from China?
Disruptive innovation can be explored by sports media and broadcasting companies to develop inclusive platforms and content that promote diversity and representation in sports.
