Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Choose Your
Own Adventure
Choice will become more important in an age of personalization.
3.5
Trend score
Trend
What is the Choose Your Own Adventure trend?
Choose Your Own Adventure: These innovations appeal to the innate urge to reminisce on products favored in ones youth. In this case, they are based on the Choose Your Own Adventure books in which readers can take alternate paths in each chapter to manipulate the story’s destiny. This also speaks to the desire for control.
Trend themes
Themes within the Choose Your Own Adventure trend
Three behaviours holding the trend together01
Interactive Storytelling
The trend of interactive storytelling as entertainment creates opportunities for brands to showcase their capabilities and products through mysterious and interactive films.
02
Personalization
The continued appeal to reminisce on products favored in one's youth through Choose Your Own Adventure innovations speaks to the desire for control and personalization.
03
Interactive Advertising
The Twix 'Get the Girl' campaign showcases the appeal of interactive advertising; products that let shoppers get more hands on are appealing to those who like to contribute to their purchases.
Industry implications
What the Choose Your Own Adventure trend means for industry
Where the trend changes the playbookFor
Film and Television Production
Groundbreaking innovations in Interactive Media Production create opportunities for Television, and Commercial production companies, as well as Advertising Agencies to converge entertainment properties and campaigns online and through new media.
For
Entertainment
The trend of interactive storytelling as entertainment creates disruptive innovation opportunities for brands and individuals looking to showcase their capabilities and products through immersive and compelling narratives.
For
Marketing and Advertising
The appeal of interactive and personalized campaigns creates opportunities for marketing and advertising professionals to engage consumers and foster deeper connections with their audience.
Trend signals
Trend signals for Choose Your Own Adventure
Trend score 3.5 out of 10, from popularity 68%, activity 31%, freshness 8%.
Popularity68%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Choose Your Own Adventure trend
3 featured examples from Jan 26, 2007 to Jun 27, 2008CategorySocial Good
Choose Your Own Adventure For Adults
Be George Bush
Disruptive innovation opportunity: Incorporate interactive elements into traditional book publishing to create engaging and interactive reading experiences for adults.
CategoryMarketing
Choose Your Own Adventure Videos
The Secret Location
The interactive media production industry can capitalize on the trend of interactive storytelling by offering innovative solutions for creating immersive and interactive experienc…
CategoryPop Culture
Choose Your Own Adventure
Thrill-Seeking Reality TV Show Hits Canada
Disruptive innovation opportunity: Incorporating virtual reality (VR) or augmented reality (AR) technologies into reality TV shows to enhance the thrill-seeking experience and eng…
