CATEGORY
Photography

Photography Trend Clusters

92 trend clusters in Photography, ranked by re-emergence and updated as new signals surface.

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18 categories · 11,627 trend clusters Every trend cluster, A–Z by category
Cluster Patterns
Trend Cluster
Eco
Published

Sustainable De-Influencing

Brands launch campaigns that highlight the danger of overconsumption

Score6.3
Momentum—
Popularity89%
Activity81%
Freshness21%
Patterns

On social media, especially platforms like TikTok, the "de-influencing" trend is gaining traction. This movement flips the script on traditional influencer marketing by encouraging users to critically analyze trending products and resist impulsive purchases.

4 evidence articles50% men · 50% women
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Trend Cluster
Art & Design
Published

Subversive Wildlife

Wildlife photographers trade in shock value for more honest depictions

Score3.8
Momentum—
Popularity43%
Activity64%
Freshness8%

Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects.

4 evidence articles50% men · 50% women
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Trend Cluster
Fashion
Published

Surgical Mimicry

Fashion brands focus on plastic surgery via over-the-top portrayals

Score4.8
Momentum—
Popularity63%
Activity71%
Freshness8%

Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry.

4 evidence articles30% men · 70% women
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Trend Cluster
Pop Culture
Published

Galactic Couture

Fashion brands adopt interstellar references for mass pop cultural appeal

Score5.2
Momentum—
Popularity66%
Activity82%
Freshness8%

Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal.

4 evidence articles50% men · 50% women
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Trend Cluster
Marketing
Published

Plus-Size Positivism

Consumers search for unique ways to feel good about their bodies

Score5.2
Momentum—
Popularity77%
Activity71%
Freshness8%
Patterns

Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves.

8 evidence articles10% men · 90% women
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Trend Cluster
Fashion
Published

Bodily Esteem

Consumers challenge the mainstream by openly celebrating body diversity

Score6.7
Momentum—
Popularity96%
Activity97%
Freshness8%
Patterns

The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue.

4 evidence articles10% men · 90% women
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Trend Cluster
Fashion
Published

Plus-Size Enterprise

Plus-size fashion receives an overhaul spearheaded by consumers

Score4.4
Momentum—
Popularity62%
Activity61%
Freshness8%
Patterns

Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman.

4 evidence articles10% men · 90% women
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Trend Cluster
Fashion
Published

Subdued Celebrity

Moving away from risque fashion, celebrities put modest style front and center

Score4.7
Momentum—
Popularity70%
Activity62%
Freshness8%

Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks.

3 evidence articles30% men · 70% women
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Trend Cluster
Fashion
Published

Editorial Fandom

Famed franchises and fashion collide to the delight of fans

Score4.9
Momentum—
Popularity61%
Activity77%
Freshness8%
Patterns

Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.

6 evidence articles30% men · 70% women
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Trend Cluster
Fashion
Published

Backstage Branding

As consumers crave an organic connection, brands highlight a candid aesthetic

Score3.6
Momentum—
Popularity45%
Activity54%
Freshness8%

Consumers love to feel as though they're getting the VIP treatment, which is being acknowledged with behind-the-scenes branding that highlights transparency and a genuine nature.

5 evidence articles50% men · 50% women
Megatrends
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Showing 10 of 92 trend clusters