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Photography Consumer Insights

Subversive Wildlife
Wildlife photographers trade in shock value for more honest depictions
Implications - Many wildlife photographers are foregoing shock tactics in favor of a more authentic way of depicting their subjects. By photographing animals, insects and sea creatures in unique contexts that are often up-close and personal, these artists are offering alternative narratives that attract audience engagement. This approach serves as a breath of fresh air for viewers who are over-saturated with content produced solely to shock.
Workshop Question — What is one thing thing your brand can eliminate in order to present an honest image?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Surgical Mimicry
Fashion brands focus on plastic surgery via over-the-top portrayals
Implications - Fashion brands are mimicking the look and after effects of plastic surgery with over the top portrayals of cosmetic procedures. This shift towards boldly exploring the topic represents a sense of self-awareness in the fashion industry. By acknowledging the role of the industry plays when it comes to establishing unrealistic beauty standards, these brands are able to better relate to consumers.
Workshop Question — How can you leverage self-awareness to convey a more genuine message to consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Galactic Couture
Fashion brands adopt interstellar references for mass pop cultural appeal
Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way.
Workshop Question — How can you tweak your product or experience to reflect the outside interests of your customer base?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plus-Size Positivism
Consumers search for unique ways to feel good about their bodies
Implications - Body acceptance still has a long way to go before it will reach the mainstream, but that hasn't discouraged plus-size consumers from searching for new ways to feel good about themselves. Whether it's enjoying user-generated content on the Internet or supporting body positive brands, consumers are taking a more positive, pleasure-based approach to self-acceptance.
Workshop Question — How is your brand responding to the consumer demand for more accurate representation across the board?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from beauty and fashion media.
Workshop Question
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Plus-Size Enterprise
Plus-size fashion receives an overhaul spearheaded by consumers
Implications - Having long-since been shunned by the fashion industry, many plus-size consumers are taking matters into their own hands by creating garments, style blogs and online boutiques dedicated to the fuller-figured woman. These independent plus-size fashion ventures reveal that the industry is far from reaching body acceptance, and that plus-size consumers will go the extra mile to find the quality and variety they aren't seeing in mainstream fashion.
Workshop Question — How is your company catering to under-served markets? If that were a key focus, how would that change your team's approach?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Subdued Celebrity
Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate.
Workshop Question
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Editorial Fandom
Famed franchises and fashion collide to the delight of fans
Implications - Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen.
Workshop Question
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Backstage Branding
As consumers crave an organic connection, brands highlight a candid aesthetic
Implications - Consumers love to feel as though they're getting the VIP treatment, which is being acknowledged with behind-the-scenes branding that highlights transparency and a genuine nature. This private, backstage approach to branding is resonating with consumers who have difficulty seeing the human side of business.
Workshop Question
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Haute Unkempt
As brands aim to appear approachable, high fashion is given an unpolished overhaul
Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Workshop Question
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends