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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,148 more

Optical Illusionism

Trompe l'oeils offer an intelligent escape from reality

Implications - Consumers are no longer attracted to purely "pretty" items. The incorporation of optical illusions into products coincides with the desire for items that make people think, use their imagination, while at the same time escaping from the banality of everyday life. From home design to fashion prints, things are not always what they seem.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 97 Examples:
4,791,638 Total Clicks
Date Range:
Mar 10 — Jun 10

Featured Examples

Optical Illusion Body Painting
Optical Illusion Body Painting
Creative Paint Job Turns Three People Into the Image of a Tiger
This is a really cool example of optical illusion body painting, in which the bodies of three people have been magically transformed into the image of a tiger. The optical illusion body painting process… MORE
Distorted Perspective Art
Distorted Perspective Art
The Jan Von Holleben ' The Theatre' Collection Tricks the Eye
The Jan Von Holleben ' The Theatre' collection is intriguing in a classic Holleben style that plays on perspective. Commissioned by 'Spleen-Youth-Theatre-Festival,' these photos were made possible with… MORE
Optical Illusion Seating
Optical Illusion Seating
Mathia Bengtsson's Paper Chair is a Confusing Delight
Mathia Bengtsson’s paper chair may looked inspired by the majestic creature the zebra, but it truly looks like a neat optical illusion. Using digital art to create this optical illusion look, it was also… MORE
Angels & Demons Editorials
Angels & Demons Editorials
Italian Vogue March 2010 Features ‘The Great Illusion'
Photographer Paolo Roversi plays with a variety of shadows and light in his latest editorial ‘The Great Illusion’ inside Italian Vogue March 2010. The story, which features model Lara Stone, plays on angels… MORE
Water-Flinging Gymnastics
Water-Flinging Gymnastics
The Nick Rudnicki 'Heroes' Series is Dramatically Set
Combining water with gymnastic routines was a stroke of genius, as you can see in the Nick Rudnicki 'Heroes' photo series. Accenting each fluid and gravity-defying movement, it dramatizes the entire scene.… MORE
Faux Window Frames
Faux Window Frames
Reveal from Adam Frank Lets You Fake a Beautiful View
Why buy a house with a beautiful view when you can project one with REVEAL from Adam Frank? REVEAL features incredibly detailed depictions of beautiful scenery, all at the touch of a button and a fraction… MORE
Optical Illusion Shelves
Optical Illusion Shelves
The Mini Warp Bookshelf by Onur Mustak Cobanli
This creative shelving unit gives the illusion of a three dimensional sphere but is actually flat. The Mini Warp Bookshelf by Onur Müştak Çobanlı is a functional piece of art that seems like it would be… MORE
Transparent Seating
Transparent Seating
The Invisibles by Tokujin Yoshioka is an Optical Illusion
Home decor has been rapidly evolving into very detailed and futuristic designs, and this Tokujin Yoshioka 'The Invisibles' series is a prime example of bringing the unusual into the living room. Designer… MORE
Optical Illusion Knitwear
Optical Illusion Knitwear
Cooperative Designs F/W 2010 Collection is Not Easy on the Eyes
Annalisa Dunn and Dorothee Hagemann, the faces behind the London-based label Cooperative Designs, have done it again. Sticking with their usual theme of tribal-influenced knits, they've upped the ante… MORE
3d Illusion Shelves
3d Illusion Shelves
The Bjorn Jorund Blikstad Imeuble is Inspired by the Rubik's Cube
It’s one thing to have practical home necessities and quite another to be able to see outside the traditional box and find pieces like this Bjorn Jorund Blikstad Imeuble, which creates a functional shelf… MORE
play_circle_filled Misleading Virtual Reality
Misleading Virtual Reality
The Body Transfer Illusion Places People in a Realistic Virtual World
This body transfer illusion shows great similarities to the James Cameron film 'Avatar.' By making grown men believe they are a young girl, this virtual reality is quite entertaining. The body transfer… MORE

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