Emma Watson starred in a bewitching spread for Harper's Bazaar last year in which she appeared to be flying, but the floating photography movement began long before, and continues on today as people find new ways to use the lens to simulate floating.
These suspended photographs kick off with the lead image of Emma Watson, then going on to feature bed jumping caught in mid-air and suspended prancing shots of Gisele Bundchen.
Implications - Consumers are looking for a fantastical element in their items. Products that feature an unconventional aesthetic appeal to those who want to forget their responsibilities for a moment. Companies could develop more of their items with this in mind.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 28%
Freshness 8%
