This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action.
Created by TBWA Istanbul, the ads show the TV speakers in their formal uniforms embedded inside the games they are reporting on. We see them playing soccer guards, scoring in basketball, smacking a mean tennis ball, and celebrating their 'victory'. My favorite is where the two reporters jump in the air and try to hit the ball with their heads.
The ads were photographed by Nejat Talas with art direction by Koray Doyran and copy by Emre Kaplan, and Ilkay Gurpinar.