This new campaign for Turkish sports channel NTV Spor shows you how their sport commentators and analysts are so in the game spirit, they are in the heart of the action.
Created by TBWA Istanbul, the ads show the TV speakers in their formal uniforms embedded inside the games they are reporting on. We see them playing soccer guards, scoring in basketball, smacking a mean tennis ball, and celebrating their 'victory'. My favorite is where the two reporters jump in the air and try to hit the ball with their heads.
The ads were photographed by Nejat Talas with art direction by Koray Doyran and copy by Emre Kaplan, and Ilkay Gurpinar.
What Makes This Trend Stand Out
- Sports Commentators as Players
- Opportunity to disrupt the sports industry by showcasing sports commentators actively participating in games.
- 'NTV Spor' Campaign
- Opportunity to revolutionize sports channel advertising by showcasing the involvement of TV speakers in the heart of the action.
- Immersive Sports Reporting
- Opportunity to innovate sports reporting by creating immersive experiences that bring the audience closer to the game.
Sectors Adopting This
- Sports Media
- Opportunity for sports media to engage viewers by showcasing commentators actively participating in games.
- Advertising
- Opportunity for advertisers to create captivating campaigns that highlight the involvement of TV speakers in sports events.
- Marketing
- Opportunity for marketers to create immersive experiences that enhance sports reporting and captivate the audience.
