GQ Magazine has released extra images and outtakes of the energetic photo shoot of Zac Efron, the cover boy of their new May 2009 issue.
The new images show the young heartthrob jumping between cars and doing gymnastic/aerobic moves on a parking meter pole.
Zac Efron's feature was photographed by by Peggy Sirota. Efron can currently be seen in cinemas in the movie '17 Again.'
Implications - With so much staging and scripting going on in the entertainment world, consumers crave an element of reality. Showcasing popular celebrities in spontaneous moments can be related to a business's ability to show the consumer public their human side. Businesses that appear genuine and candid within even the most minute aspects of their brand message appear more trustworthy from a consumer perspective.