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Drowning Lingerie Shoots

'The Woman Underneath' by Velvet Globe Divers & Marlies Meijlink

— February 13, 2010 — Fashion
Most lingerie shoots take place in seductive settings like the bedroom or the beach; 'The Woman Underneath' by Velvet Globe Divers and Marlies Meijlink takes a sinister spin on this theme by sending their model underneath the depths of a black body of water.

The effect is at once ethereal and somewhat spooky; the underwater setting certainly sets 'The Woman Underneath' apart from any other lingerie shoot you'll see today, that's for sure.

Implications - Society is so saturated with so many advertisements that customers have begun to ignore their images. They now take notice of ads which feature risque or shocking images; these are memorable and spark discussion in society. Companies can incorporate these qualities into their marketing campaigns to appeal to potential consumers.
Trend Themes
1. Underwater Lingerie Shoots - Using unexpected and eerie settings in lingerie shoots will create a memorable brand image.
2. Ethereal Advertising - Companies can use unexpected and dreamy images to stand out in the advertising market.
3. Risque Marketing - Incorporating shocking or provocative images in a marketing campaign will catch the attention of potential consumers.
Industry Implications
1. Fashion - Using unique and creative imagery in fashion marketing is key to standing out in an over-saturated industry.
2. Advertising - Creating a memorable and thought-provoking image is the key to effective advertising.
3. Photography - Incorporating unexpected settings and themes in photography will create a lasting impression on the viewer.
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