Most lingerie shoots take place in seductive settings like the bedroom or the beach; 'The Woman Underneath' by Velvet Globe Divers and Marlies Meijlink takes a sinister spin on this theme by sending their model underneath the depths of a black body of water.
The effect is at once ethereal and somewhat spooky; the underwater setting certainly sets 'The Woman Underneath' apart from any other lingerie shoot you'll see today, that's for sure.
Implications - Society is so saturated with so many advertisements that customers have begun to ignore their images. They now take notice of ads which feature risque or shocking images; these are memorable and spark discussion in society. Companies can incorporate these qualities into their marketing campaigns to appeal to potential consumers.
Key Themes Behind This Trend
- Underwater Lingerie Shoots
- Using unexpected and eerie settings in lingerie shoots will create a memorable brand image.
- Ethereal Advertising
- Companies can use unexpected and dreamy images to stand out in the advertising market.
- Risque Marketing
- Incorporating shocking or provocative images in a marketing campaign will catch the attention of potential consumers.
Where This Applies
- Fashion
- Using unique and creative imagery in fashion marketing is key to standing out in an over-saturated industry.
- Advertising
- Creating a memorable and thought-provoking image is the key to effective advertising.
- Photography
- Incorporating unexpected settings and themes in photography will create a lasting impression on the viewer.
