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The Burjuman Ads by Mohanad Shuraideh

Mohanad Shuraideh is one lucky guy, having been given the opportunity to art direct ads for one of Dubai's leading shopping centers, Burjuman. By embracing dramatic and vintage inspirations in the Burjuman ads, Shuraideh easily conveys the luxury found in this particular mall.

Shuraideh focuses on fashion, for obvious reasons, and in doing so stylizes each campaign to reflect the femininity of the female shopper. Sexy, fun and flirty, the Burjuman ads have you thinking you'll be transformed into a show-stopper if you shop at Burjuman.

Dramatic Styling
Stylists and advertisers can take inspiration from Shuraideh's dramatic styling in fashion campaigns.
Vintage Influences
Designers can bring vintage styles to modern fashion by taking inspiration from the Burjuman ads.
Female Empowerment
Advertisers can capitalize on female empowerment by showcasing strong female leads in their campaigns, like the Burjuman ads.

Sectors Adopting This

Fashion
Fashion brands can embrace dramatic styling and vintage influences to create unique and eye-catching campaigns like the Burjuman ads.
Advertising
Advertisers can focus on female empowerment and showcase strong female leads in their campaigns, like the Burjuman ads.
Retail
Retailers can create a luxurious shopping experience for female customers by taking inspiration from the feminine and flirty Burjuman ads.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 79%
Freshness 8%

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